Andy Green's Blog

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Top Benefits of Video Marketing

The human factor is the only feature on which enterprises, whether on or offline, stand or fall. Entrepreneurs offer goods or services on sale to prospective clients, all of whom are humans. The quantity of money being transacted depends on the buyers’ perception of the goods and services; better perception means more money.

For an enterprise to succeed, you as entrepreneur will have to present or place it in viewing range of persons who are keen and ready to buy your goods or services. This sentence is very significant. Your sales pitch must be made in front of the eyes of those who want to buy such goods.

How does it work? Well, there are folks who are looking for things you’re offering to meet their various needs. If he sees your offer and likes it, it’s quite likely he’ll pay you money and become your “customer”. If this happens, it means you’ve successfully “marketed” your products.

There are several ways you can do good marketing. It depends on what your product is. For example, if it’s an automobile, you could offer test drives to hot prospects. Equivalent, your marketing could hinge upon offering the latter trial use on a restricted basis. That would convince him it’s just what he needs and wants.

Here the Internet poses a serious problem because no way can prospects physically see or handle the object. This is where video marketing comes in, offering an excellent method for you to present your products visually before feature-hungry eyeballs.

Mind you, there are some technical issues you must address, using broader bandwidths being one. Only then can you seamlessly include web video features in your website. It’s almost certain web viewers will be thrilled handling this wonderful new medium that brings products they can see, albeit virtually, and get the feel of. That you can do so efficiently and quickly enhances your marketing advantage tremendously to gain the shorter interest span of netizens. They’re not like folks relaxing in armchairs browsing through magazines in leisurely fashion!

Research informs us the typical netizen spends a maximum of only 8 seconds before abandoning a site and moving on to another one. Netizens are impatient people who’re looking for quick, user-friendly search solutions. No long haul answer search scrolling for them! Scrolling to reach texts are particularly unfriendly.

Increasingly, people are finding what they’re looking for at online video portals. One huge contemporary success story is YouTube.com (now owned by Google). These days, with subscribers opting for high bandwidth, it’s simple for them to save video marketing data on their hard disks rather than old-fashioned text based advertising messages. The former is easy and gives more pleasure. The conclusion is clear, viz. the popularity of online video portals is definitely on the rise.

The success of video marketing is owing to the inherent persuasive trustworthiness of products the viewer can see for himself. It creates an exciting bond between buyer and seller. You can be a winner with online video marketing!

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February 12, 2009 Posted by | Video Marketing | , , | Leave a comment

Use Video to Drive Traffic to Your Website

Do you have a great website, but aren’t getting any web traffic? Do you often wish you could build your site hits up, but you don’t know how? There are many ways to build an audience, but the easiest and most simple way to drive traffic to your website is to use video.

Think about this. How many people do you know who would rather read a book than watch television? Chances are, most of the people you know relax in front of the T.V. after putting in a hard day’s work. This is because reading takes more imagination, and thus it is more work. When people watch television, they don’t have to imagine the place the characters are in or what they look like, all of that information is displayed on the television monitor. That is also why people tend to remember stories better when they see moving images as opposed to reading about it.

It works the same way for web videos. Web videos will enhance your site, and help you get out the message you are trying to convey. And if you use a popular video sharing company such as YouTube or MetaCafe, you are opening your website to a very large market! There is no way your web traffic can’t go up!

These video sharing companies have “tags” which you can attach to your video. Tags are just one-word descriptions of the video you are uploading. For instance, if I were to make a video to accompany this article, I would use tags like website, traffic, enhance, video, stats, how, increase. When a user of the video sharing company does a search for what he wants to see, when he types in “how to increase my website traffic”, my video will appear in the search results! Keep in mind that the title of your video is just as important as the tags, so make the title something a person will search for.

There is also a description box that appears beside the video where the tags will appear. This is an excellent place to put a link to your site. Another technique is to include the website address in the video itself. This will make it easier for the viewer to remember it.

If you want proof that using video works, just go to a video sharing website and enter terms relevant to your site in the search box. If you see more than one video in the search results, and they have links to their websites, then you know that it works because other people are doing it!

January 11, 2009 Posted by | Video Marketing | , , | Leave a comment

Which is Better? Audio Or Video

There are many pros and cons of audio and video and it may be subjective as to which is better. Here are many of the things you might want to consider if you cannot decide between audio and video on your site.

Video files provide more interaction for users. Users like to see your face because they provide a more personal experience when they are able to sit back and watch the video. Users like video today and it is almost preferred. You can take advantage of video in many ways and that even includes adding text with keywords and your site URL so you can work with the search engines for proper SEO. That’s right! Even in a video you can take advantage of keywords and SEO. All you have to do is provide an overlay of text and your URL in some of the frames of your video. This allows for attracting more traffic to your site and possibly getting a better rank with the search engines.

The downside to video is that it takes hard work. Video needs to be exciting and to attract the attention of the users. You do not want to be boring and have a monotone. You need a good background, a good voice, and something important to say. Video also takes up a lot of space. It is important to consider how it renders on your website because many people do not want to sit for a long time and wait for a video to load. High speed has offered people to lose their patience and video requires a lot of patience. Just remember, the smaller your video is the quicker it will load on the web.

Audio files can be created within just a few minutes while video can take a bit longer. Audio files can be loaded quickly up on the Internet and for the user to listen to because they are small files. You can say the same things you would in a video on audio but the users cannot see your face. Many users aren’t interested in audio files and they want to watch the videos. Audio files are easier for you and the users but they are not what the users want all of the time. However, it usually does depend on the type of viewers and site you have. You cannot take advantage of keywords with audio files.

There are many pros and cons of audio and video files that might help you make a decision which is better. The best way to test this is to put up an audio file and a video file next to each other on your site and see which file has the most clicks. This will help you determine which method of information distribution your customers want to see. If you can do a quick video and you know how to use text with your video, you are better off with adding keywords and the link to your site.

January 8, 2009 Posted by | Podcasting | , , , | Leave a comment

YouTube Video Marketing Tips

Marketing through YouTube is a popular and advantageous way to sell products and services or to attract new visitors to your website. However, it is absolutely vital that you understand what it takes to create an effective YouTube video marketing endeavor, because there is much more to the process than simply posting a video about your product and hoping for the best. Here are some of the best YouTube video marketing tips and a little bit about what they can do for your marketing endeavor online.

1 – In order for your YouTube marketing campaign to be effective, you need to have strong content that people are going to want to watch. All of your other efforts will be useless if you cannot create interesting, exciting or otherwise relevant content. If your YouTube video does not attract attention, then no one will have any reason to trace it back to your website, business, product or service. The first tip for an effective YouTube marketing strategy is to know what kinds of videos are actually garnering the attention.

2 – In addition to relevancy, you need to make sure that your YouTube video is also brief. The size of the files that are capable of being uploaded through YouTube is limited, so you are going to want to keep your video relatively short. In other words, try to keep your video at around 5 minutes or shorter. Most viewers will not be patient enough to watch a video that is longer than this anyway. If you do have a video that is running longer than five minutes, don’t be afraid to break it up into smaller portions, posting each one separately for a more spread out YouTube marketing campaign.

3 – Use humor when you market through YouTube. Humor is, hands down, one of the best ways that you can attract an audience to your videos. Some of the most successful channels and videos on YouTube have accomplished their online fame through humor. Use laughter when getting your message across. Don’t force this humor, but rather relax and be yourself and the humor will find its way out if you allow it to.

4 – Mark your content for the best results. All of the content that you create should have your name or logo as well as a URL for the website that you are attempting to market. This way, if your video is shared or posted anyplace else, you will still attract traffic from it. There are numerous software options out there that make customizing your videos a breeze.

These four YouTube video marketing tips will jump start your marketing endeavor on YouTube, making it easier than ever for you to advertise yourself, your website, your product or your service through one of the most popular social media sites on the Internet.

January 8, 2009 Posted by | Video Marketing | , , , , | Leave a comment

Guide to Increase Your YouTube Views

The twenty first century world is full of flashy advertisements. No matter, how great your product is, you can only rake the moolah in if you have a good advertising and marketing strategy. There are many people who spend millions on advertising and yet do not reap any benefits. These days, YouTube has emerged as one of the most important mediums to market your product to millions of people across the globe. While television and radio are targeting a more local market place; with YouTube you can reach people world over. You can either learn how to market through YouTube or employ a company who can increase your YouTube rankings and give you tremendous exposure.

YouTube runs purely on two ingredients… ratings and subscribers. Video marketing has become one of the most successful tools for exposure in YouTube and if done correctly it can actually make you rich in no time. YouTube works on a simple formula. The number of subscribers is directly proportional to your video views. It’s a known and obvious fact that the more subscribers you have, the more your video views will increase and eventually your rating will increase as well. These days most people love watching YouTube primarily due to the bandwagon effect. Most advertisers feel that if you haven’t posted a video on the YouTube, you haven’t really advertised your product very well.

If the number of subscribers increases, then it becomes quite simple to get a good rating in this video era. As the ratings increase, the number of hits will increase. The larger the number of hits, the more publicity you get the the more prominent you become. This will not only bring you more customers but also get you a chance to have a featured YouTube Channel to show case the video.

Another modern tool in the hands of YouTube users is annotation. Annotation is the latest method of video marketing. Annotation is useful for every one including celebrities, actresses and even the not so famous. It can help in launching your career with a bang. One of the main features of this part of video marketing is the ability to leave a comment on the video. These comments contribute immensely in increasing your ratings.

Though many people may object to spending money on advertising due to the costs involved, it is a good idea to purchase YouTube views. These views are the quickest and the most effective way to increase your fame across the globe. The increase in number of views guarantees higher ratings, hits and also helps in enhancing the subscriber population.

YouTube is the best marketing channel available today. All you need to do is make a video and post it on YouTube. These videos can help spread your fame far and wide and bring you new customers that you would not be able to attain any other way. A bigger customer base leads to an increase in your profit margin. YouTube is indeed the best way and the most cost effective way to increase your visibility across the world!

November 6, 2008 Posted by | Video Marketing | , , , | Leave a comment