Andy Green's Blog

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How to Use Twitter to Enhance Your Website Success

Today it is virtually impossible for any website to have the success it deserves without using social networking. Ask any Internet guru and they will tell you that social networking has numerous benefits to help your online business, especially when it comes to traffic generation. One of the most popular social networking sites is Twitter. I am sure you have heard of it, you may have never used it… based on the recent cell phone commercials talking about how many people tweeted on Twitter though it is time that you take a closer look at it.

Twitter can transmit traffic to your website easily, providing you do it correctly. As with anything else in the world there are rules to using Twitter though. The first and most important rule is that you have to be involved in a community on Twitter. What this means is that you have to take part in the Twitter community. So you have to make posts, comment on other Tweets, help make Twitter a useful community. You cannot get on Twitter and just talk about yourself or your site. In other words you need to build a relationship. Building relationships is very important, not only in social networking but also when it comes to converting a reader to a customer.

A second key rule is that you need to reply to others. This is all a part of involvement. When you participate in conversations with others on Twitter they will reply to you. There is a key feature on Twitter whereby when others reply to you, the persons that follow them are able to connect to your profile. This widens your audience greatly and means that your exposure is increased. It is therefore essential that you make lots of contributions to conversation and keep your involvement on the site high. Really, it isn’t that difficult, it only takes a few minutes and it is free advertising that can really give your traffic the boost it needs.

As they say in all the infomercials “but wait there’s more!” There is also the Twitterfeed site. The Twitterfeed site allows you to send your RSS feed straight to your Twitter page automatically. What does this mean? Simply put it means when you post something new on your website or blog, and update your RSS, that it will post automatically on your Twitter time line. This is an ideal method to ensure that your updates are posted and you don’t have to log on to Twitter and post your update manually. It is also very important that you do not attempt to set up a business profile on Twitter. It is frowned upon and it won’t help your website or you. You really have to make sure that you have a proper balance of updates, promotions and genuine involvement in the community.

Twitter also has a number of badges and widgets that Twitter offers that you can use on your website. This allows the Twitter updates to go to your site and visitors can click on the badge and check out your Twitter profile and even opt to join your following. Twitter is only one of the social networking tools you can use, but it is a good one. The key is to be an active contributing member that helps the Twitter community grow… so that they will help your website grow.

September 3, 2009 Posted by | Social Networking | , , , | Leave a comment

Getting the Best Out of Twitter

In case you haven’t heard of it, Twitter it is a relatively new social networking tool that lets you connect with friends and keep in touch it in real time. People have called it “micro-blogging,” because the messages you send and receive from people you “follow” (and who follow you) is limited to just 140 characters. This is pretty limited, but at these short little “bursts” of messages can also make you pretty creative.

Twitter can also be a time waster, but it’s also become a valuable marketing tool. Why? Because you can basically communicate with people in shorthand without having to plow through lots of words to get your message across. Instead, you can instantly tell someone who’s following you what they want to know.

· Use “micro-blogging” to advertise your business

Most of us know what blogging is by now, but you might not know what “micro-blogging” is. Basically, it’s what Twitter does, with its 140-character limit. Again, being limited to 140 characters with a message requires you to cut to the chase and get your message out. No laboring over perfect sentence structure, no using hyped up text to try to get people to go to your website. Instead, it’s really just a basic, bare-bones communication method that lets those who are interested in you and what you do find out more. And of course, you can use Twitter to help drive people to your blog or website, where they can find out more information about what you sell.

· Network with other like-minded people

In many cases, Twitter can remove some of the heavy-handed formality that comes with so-called “business” meetings. By having a “meeting” in this sort of informal, quick as lightning exchange, people not only get down to business right away, but they also are less constrained by social “niceties,” if you want to put it that way, and can have a little fun, too. In a lot of ways, it’s a good icebreaker that gets business partnerships or a hook up with a potential client off on a really good foot. You might call Twitter the “backyard get-together” version of a business meeting, and it lets people relax and have fun right away, which is really only good for business relationships or for getting your products or services sold.

· Got a niche that you need to keep up on, instantaneously?

Twitter is actually a great way to find out about your particular niche in the marketing or business industry; with Twitter, you can find out from friends of a like mind that something’s happening before any other news sources find out about it. This can give you a leg up on your competition, or at least make you tops with your customers.

· It can save time

Twitter can save you time because keeping up with people this way might mean that you have to use your e-mail, instant messaging, RSS feeds, etc., less often. It’s quicker than any of these methods to send or receive something, and takes less time to use, too.

· It’s just plain fun

Keep up with friends this way, too. It’s as great for casual conversation as it is for business. In fact, it really was meant originally for casual use and has only recently been evolving into a means of actual business communication.

Some caveats:

When you first begin to use Twitter, you’ll likely find yourself overwhelmed by the plethora of pure chatter you encounter that doesn’t mean anything to you. That’s okay; you can learn to ignore these people and screen it out so that you only get what you want to see.

Finally, Twitter can be addicting in a bad way. Make sure you turn it off and reengage with real-life on a regular basis. It’s fun to use, sure, but only if you use it as an asset, not as an addiction.

With that said, why not try Twitter? It can be a blast (both professionally and personally) if you use it right.

February 12, 2009 Posted by | Social Networking | , , , , , | Leave a comment

Grow Your Business With Social Networking

Presently, the Internet is saturated with everyone trying to make money with their particular online business, and there is a lot of competition. Even the savviest of online business owners have to use every resource that is available to generate target leads to their websites.

There really is no shortage of methods and techniques that Internet businesses can use to market their services or products. A few of the methods that are effective and cheap to use are PPC advertising, article marketing, forum marketing, and social network marketing.

“What’s that?” you might ask, “Social network marketing?”

Social network marketing is very powerful stuff. Not enough Internet marketers use this method either. Loosely defined, this method of marketing has everything to do with Web 2.0, which encapsulates a lot of the newer forms of marketing.

Social sites and networks are communities of people, like “Facebook”, “Twitter” or MySpace”. These are very large communities that have communities within communities. These satellite communities within the larger one are made up of likeminded people who share the same interests or activities. There are many different social type groups that people can join and become a part of, within these expansive social networks.

The main point to pay attention to with concern to marketing is the traffic to these social sites is staggering! Millions of people visit these social sites every single day. Joining even one of these social sites and working it to generate traffic, could grow anyone’s online business immensely.

Social network marketing is free. Your only investment is your time, making friends and contacts. Another monumental consideration is all of the major search engines are in love with the social network sites. Because of this, search engines such as Google, will index these social sites several times a day. Depending on your content that you post within one of these social sites, links to your business site will help you gain broader exposure and possibly, a higher ranking in the search engines.

There is usually a downside to everything and the downside for marketers is a lot of these social sites do not like blatant marketing. When you think about this for a moment, it makes a lot of sense. No one really wants to live in an online community that is plastered with nothing but advertising links screaming at everyone to “buy me!”

If you join a social site, like “Facebook”, move right in and begin hitting people up to generate traffic for your business; it could get you banned. Also, you will not really generate any traffic from anyone. Subtlety will go very far, within the social networks. The real irony is that there are more than a few Internet marketers that use these social networks as their main platforms to generate traffic and sales.

Here are a few tips to market the social networks.

1. After joining a social site, immediately set up your complete profile. Personalize your profile as much as you can. Include a recent picture of yourself and don’t be afraid to share information in your bio. People who will resource you want to know about your likes and dislikes along with your interests, such as hobbies, etc. The more personalized your info, the more people will trust you.

2. Join as many of the different groups that will help your business grow. These social network sites have more groups than you can shake a stick at! Join some of these groups and become active within them. Leave helpful posts, videos, and links. Add members to your friend’s list. In time, you will grow within these communities.

3. Adding new useful content on a regular basis is a lot like growing a blog. People will begin to take notice of you. In time, you will become viral and this is a good thing. Keeping your profile and pages fresh and alive, sparks others to visit you and want to be on your active friend’s list.

4. Start your own group. Become that meaningful, social animal. Be that expert in the field your business is in. It is more than important for you to be that person that others come to, for information that surrounds what you market. This will be how you become “viral” and explode your business.

As an expert, you really are only marketing yourself. When others seek you out for information about what you do, then trust has been established. People love to buy from those they trust!

A few things to consider:

Be open and honest with everyone about who you are and what you do. Your whole thrust is to establish trust.

Don’t spam or get involved with any “flaming”. Spamming is blatant hype and will turn everyone off. Getting involved in a “flame” war is to personally attack someone’s character. Don’t even think about this. If anyone flames you, remember that “Silence is golden”. Don’t respond to flaming by flaming back at anyone.

Honestly, if you follow even half of this advice, you will grow your business using social networking. It’s a natural winner. Just be yourself and market your business, by marketing yourself in your social groups, etc.

November 30, 2008 Posted by | Social Networking | , , , , | Leave a comment