Andy Green's Blog

A web-workers world…

Effective Banner Advertising

While many would agree that banner advertising is a marketing weapon that should be in everyone’s arsenal… few understand how to use banner advertising effectively. If you are new to marketing on the Internet and are unsure of what it meant by “banners” please read on.

First, a banner is nothing more than an Internet term for a graphic image that announces/shows the name of a website. Often it will include a brief description of that site as well. Many companies and entrepreneurs use banners as the foundation of their marketing campaign because of the exposure the banner provides. If you spend any time surfing the Internet you have seen banner advertising at its best and its worse. The goal here is for you to learn how to make your banner campaign an effective and successful campaign.

Change is Good

The very first thing you need to understand is that change is good. Actually change is a mandatory factor in success. While McDonald’s can survive with the golden arches and still experience an increase in sales each and every month, if you want to see dramatic increases in traffic you need to change your banner frequently. The more exposure your banner has, the more people are going to be used to seeing your banner and the lower the click through rate is going to be.

It is a good idea to have a stock of atleast 3 different banners, 6 banners is ideal. That way you can change the banner advertisement based on how many impressions they get.

Improve What You Have

There is a second advantage to having multiple banners, testing. You can test the different banners to see which ones are giving you the best click through rate. Once you know those statistics you will be able to improve your banners, which is the second component to effective banner advertising.

Each banner that you have should have a “call to action” link. This simply means that you want the banner to say something like “click here.” You also need to keep in mind load time. You should also make sure that your banner loads quickly as this will help increase its visibility and the likelihood of it being seen and clicked on, so make sure that your banner is in small bytes.

Don’t forget to change the headline in your banner and make sure that it is a headline that is grabbing people’s attention. You want something that is going to jump off the screen, grab your reader, shake them and make them want to click on your banner. Along with the headline, consider the colors you are using. While you want the banner to jump off the screen at them, you don’t want to blind the reader with neon bright colors, or a color scheme that turns people off. Believe it or not, blue is a very effective border color… and so is black.

Banner Exchanges

This is pretty simple, never put all of your eggs in one basket. Each banner exchange has its own network of sites that they work with. You may find that there are banner exchange sites that work better for your individual business than others.

These are only a few techniques that you should use to improve the effectiveness of your banner advertising campaign. Banners are, after all, the foundation of a successful marketing campaign if they are used correctly.

August 26, 2009 Posted by | Banner Advertising | , , , | Leave a comment

Getting the Best Out of Twitter

In case you haven’t heard of it, Twitter it is a relatively new social networking tool that lets you connect with friends and keep in touch it in real time. People have called it “micro-blogging,” because the messages you send and receive from people you “follow” (and who follow you) is limited to just 140 characters. This is pretty limited, but at these short little “bursts” of messages can also make you pretty creative.

Twitter can also be a time waster, but it’s also become a valuable marketing tool. Why? Because you can basically communicate with people in shorthand without having to plow through lots of words to get your message across. Instead, you can instantly tell someone who’s following you what they want to know.

· Use “micro-blogging” to advertise your business

Most of us know what blogging is by now, but you might not know what “micro-blogging” is. Basically, it’s what Twitter does, with its 140-character limit. Again, being limited to 140 characters with a message requires you to cut to the chase and get your message out. No laboring over perfect sentence structure, no using hyped up text to try to get people to go to your website. Instead, it’s really just a basic, bare-bones communication method that lets those who are interested in you and what you do find out more. And of course, you can use Twitter to help drive people to your blog or website, where they can find out more information about what you sell.

· Network with other like-minded people

In many cases, Twitter can remove some of the heavy-handed formality that comes with so-called “business” meetings. By having a “meeting” in this sort of informal, quick as lightning exchange, people not only get down to business right away, but they also are less constrained by social “niceties,” if you want to put it that way, and can have a little fun, too. In a lot of ways, it’s a good icebreaker that gets business partnerships or a hook up with a potential client off on a really good foot. You might call Twitter the “backyard get-together” version of a business meeting, and it lets people relax and have fun right away, which is really only good for business relationships or for getting your products or services sold.

· Got a niche that you need to keep up on, instantaneously?

Twitter is actually a great way to find out about your particular niche in the marketing or business industry; with Twitter, you can find out from friends of a like mind that something’s happening before any other news sources find out about it. This can give you a leg up on your competition, or at least make you tops with your customers.

· It can save time

Twitter can save you time because keeping up with people this way might mean that you have to use your e-mail, instant messaging, RSS feeds, etc., less often. It’s quicker than any of these methods to send or receive something, and takes less time to use, too.

· It’s just plain fun

Keep up with friends this way, too. It’s as great for casual conversation as it is for business. In fact, it really was meant originally for casual use and has only recently been evolving into a means of actual business communication.

Some caveats:

When you first begin to use Twitter, you’ll likely find yourself overwhelmed by the plethora of pure chatter you encounter that doesn’t mean anything to you. That’s okay; you can learn to ignore these people and screen it out so that you only get what you want to see.

Finally, Twitter can be addicting in a bad way. Make sure you turn it off and reengage with real-life on a regular basis. It’s fun to use, sure, but only if you use it as an asset, not as an addiction.

With that said, why not try Twitter? It can be a blast (both professionally and personally) if you use it right.

February 12, 2009 Posted by | Social Networking | , , , , , | Leave a comment

Top Benefits of Video Marketing

The human factor is the only feature on which enterprises, whether on or offline, stand or fall. Entrepreneurs offer goods or services on sale to prospective clients, all of whom are humans. The quantity of money being transacted depends on the buyers’ perception of the goods and services; better perception means more money.

For an enterprise to succeed, you as entrepreneur will have to present or place it in viewing range of persons who are keen and ready to buy your goods or services. This sentence is very significant. Your sales pitch must be made in front of the eyes of those who want to buy such goods.

How does it work? Well, there are folks who are looking for things you’re offering to meet their various needs. If he sees your offer and likes it, it’s quite likely he’ll pay you money and become your “customer”. If this happens, it means you’ve successfully “marketed” your products.

There are several ways you can do good marketing. It depends on what your product is. For example, if it’s an automobile, you could offer test drives to hot prospects. Equivalent, your marketing could hinge upon offering the latter trial use on a restricted basis. That would convince him it’s just what he needs and wants.

Here the Internet poses a serious problem because no way can prospects physically see or handle the object. This is where video marketing comes in, offering an excellent method for you to present your products visually before feature-hungry eyeballs.

Mind you, there are some technical issues you must address, using broader bandwidths being one. Only then can you seamlessly include web video features in your website. It’s almost certain web viewers will be thrilled handling this wonderful new medium that brings products they can see, albeit virtually, and get the feel of. That you can do so efficiently and quickly enhances your marketing advantage tremendously to gain the shorter interest span of netizens. They’re not like folks relaxing in armchairs browsing through magazines in leisurely fashion!

Research informs us the typical netizen spends a maximum of only 8 seconds before abandoning a site and moving on to another one. Netizens are impatient people who’re looking for quick, user-friendly search solutions. No long haul answer search scrolling for them! Scrolling to reach texts are particularly unfriendly.

Increasingly, people are finding what they’re looking for at online video portals. One huge contemporary success story is YouTube.com (now owned by Google). These days, with subscribers opting for high bandwidth, it’s simple for them to save video marketing data on their hard disks rather than old-fashioned text based advertising messages. The former is easy and gives more pleasure. The conclusion is clear, viz. the popularity of online video portals is definitely on the rise.

The success of video marketing is owing to the inherent persuasive trustworthiness of products the viewer can see for himself. It creates an exciting bond between buyer and seller. You can be a winner with online video marketing!

February 12, 2009 Posted by | Video Marketing | , , | Leave a comment

Reap Rewards From Podcasting

Podcasting has recently become one of the most popular trends in media, especially when it comes to social media efforts online. Podcasting has become an excellent alternative tool for marketing and communication among online marketers who are looking for new ways to reach out to their target audiences. This is a trend that is picking up quickly, providing marketers and other webmasters with an excellent source of direct communication with target audiences, because it gives listeners a chance to receive your audio broadcasts quickly, easily and automatically without necessarily having to access your website for the audio content that they seek.

There are a surprising number of benefits that are associated with Podcasting. If you utilize Podcasting as an effective tool for marketing and communication, then these benefits can be yours to take advantage of.

1 – Podcasting will increase the visibility of your website. Your target audience is going to be able to locate your site more easily if you take the time to list your Podcast at Podcast directories online. This will in turn increase the visibility for your entire website tremendously. Search engines will also be able to find your website more easily, as well as your Podcasts, for even more increased visibility.

2 – Podcasting will provide for an effective method of communication in your business. One of the most important benefits that is gleaned from Podcasting is the fact that it creates a completely new tool for communication when it comes to your online business. People are going to come to know about your website by way of your Podcasting efforts. What you have written and what you have offered on your website will contribute significantly to building your credibility, which is important if you want your website visitors to believe in you as an authority on your niche.

3 – Podcasting provides for an increase in memory retention. It provides one of the best possible results for memory retention of at least 75 percent for the average visitor. What this infers is that audio messages are a great deal more memorable than simple text. Memory retention is one of the greatest benefits that you can reap by Podcasting online.

4 – Podcasting gives opportunity to provide offers with value added. Podcasting allows you to provide value added offers to your visitors in audio format. This will help to retain the interest of your customers and readers because it will give them something to be delighted over. They can return to your site every week to see what your Podcast has to offer, which will benefit your website significantly.

5 – Podcasting provides for an increase in traffic. If your Podcasting effort offers excellent content, then these Podcasts will drive new traffic to your website. Your content should be interesting, informative, and valuable to your listeners. This will create a positive impact on your sales as well as your bottom line. Through Podcasting and the increased communication that it offers, you can benefit immensely from increased traffic and sales.

January 8, 2009 Posted by | Podcasting | , , , , , | Leave a comment

YouTube Video Marketing Tips

Marketing through YouTube is a popular and advantageous way to sell products and services or to attract new visitors to your website. However, it is absolutely vital that you understand what it takes to create an effective YouTube video marketing endeavor, because there is much more to the process than simply posting a video about your product and hoping for the best. Here are some of the best YouTube video marketing tips and a little bit about what they can do for your marketing endeavor online.

1 – In order for your YouTube marketing campaign to be effective, you need to have strong content that people are going to want to watch. All of your other efforts will be useless if you cannot create interesting, exciting or otherwise relevant content. If your YouTube video does not attract attention, then no one will have any reason to trace it back to your website, business, product or service. The first tip for an effective YouTube marketing strategy is to know what kinds of videos are actually garnering the attention.

2 – In addition to relevancy, you need to make sure that your YouTube video is also brief. The size of the files that are capable of being uploaded through YouTube is limited, so you are going to want to keep your video relatively short. In other words, try to keep your video at around 5 minutes or shorter. Most viewers will not be patient enough to watch a video that is longer than this anyway. If you do have a video that is running longer than five minutes, don’t be afraid to break it up into smaller portions, posting each one separately for a more spread out YouTube marketing campaign.

3 – Use humor when you market through YouTube. Humor is, hands down, one of the best ways that you can attract an audience to your videos. Some of the most successful channels and videos on YouTube have accomplished their online fame through humor. Use laughter when getting your message across. Don’t force this humor, but rather relax and be yourself and the humor will find its way out if you allow it to.

4 – Mark your content for the best results. All of the content that you create should have your name or logo as well as a URL for the website that you are attempting to market. This way, if your video is shared or posted anyplace else, you will still attract traffic from it. There are numerous software options out there that make customizing your videos a breeze.

These four YouTube video marketing tips will jump start your marketing endeavor on YouTube, making it easier than ever for you to advertise yourself, your website, your product or your service through one of the most popular social media sites on the Internet.

January 8, 2009 Posted by | Video Marketing | , , , , | Leave a comment

Guide to Increase Your YouTube Views

The twenty first century world is full of flashy advertisements. No matter, how great your product is, you can only rake the moolah in if you have a good advertising and marketing strategy. There are many people who spend millions on advertising and yet do not reap any benefits. These days, YouTube has emerged as one of the most important mediums to market your product to millions of people across the globe. While television and radio are targeting a more local market place; with YouTube you can reach people world over. You can either learn how to market through YouTube or employ a company who can increase your YouTube rankings and give you tremendous exposure.

YouTube runs purely on two ingredients… ratings and subscribers. Video marketing has become one of the most successful tools for exposure in YouTube and if done correctly it can actually make you rich in no time. YouTube works on a simple formula. The number of subscribers is directly proportional to your video views. It’s a known and obvious fact that the more subscribers you have, the more your video views will increase and eventually your rating will increase as well. These days most people love watching YouTube primarily due to the bandwagon effect. Most advertisers feel that if you haven’t posted a video on the YouTube, you haven’t really advertised your product very well.

If the number of subscribers increases, then it becomes quite simple to get a good rating in this video era. As the ratings increase, the number of hits will increase. The larger the number of hits, the more publicity you get the the more prominent you become. This will not only bring you more customers but also get you a chance to have a featured YouTube Channel to show case the video.

Another modern tool in the hands of YouTube users is annotation. Annotation is the latest method of video marketing. Annotation is useful for every one including celebrities, actresses and even the not so famous. It can help in launching your career with a bang. One of the main features of this part of video marketing is the ability to leave a comment on the video. These comments contribute immensely in increasing your ratings.

Though many people may object to spending money on advertising due to the costs involved, it is a good idea to purchase YouTube views. These views are the quickest and the most effective way to increase your fame across the globe. The increase in number of views guarantees higher ratings, hits and also helps in enhancing the subscriber population.

YouTube is the best marketing channel available today. All you need to do is make a video and post it on YouTube. These videos can help spread your fame far and wide and bring you new customers that you would not be able to attain any other way. A bigger customer base leads to an increase in your profit margin. YouTube is indeed the best way and the most cost effective way to increase your visibility across the world!

November 6, 2008 Posted by | Video Marketing | , , , | Leave a comment