Andy Green's Blog

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How to Use Social Bookmarking and Networking to Sell Your Digital Products

Among the most preferred tools used by Internet marketers are social bookmarking and social networking. We are all aware of the popular social bookmarking sites like Digg and networking sites such as Facebook, MySpace, etc. These and a number of other social bookmarking sites let the user create the contents on the website instead of the webmaster. By social bookmarking, you can leave the address or the link to your website or articles or even the affiliate product on social networking websites.

Lots of people are using social bookmarking and networking to sell their digital products. There are millions of people on social networking sites like Facebook and MySpace. Isn’t it common sense that more people mean more prospective customers? In order to attract more customers to the website that has your digital product; you can also use these methods. These are tried and tested and very effective methods to sell digital products.

But how is it done? Let’s use these examples to it understand better.

Suppose you join groups on MySpace with your marketing account. MySpace allows the users to create niche groups. These groups are generally free to join but there are some that are private and have a limited number of members. Your next step is to look for groups that have similar niche marketing interests to you. Once you have found such groups, you can make posts there. This will guide many potential clients to your site and that can help you sell your digital product. Be very careful in doing this, as you would not like to look like a spammer. If people feel that you are a spammer then there is a very good chance that you will be banned from MySpace and then all your dreams of using networking will never get fulfilled.

Lets see what happens when you join another popular bookmarking site called Digg. In Digg, you will be allowed to submit an article from anywhere on the Internet. Other members of the site read these articles. You can easily do social bookmarking here that will help you sell your product. All you need to do is place a link to the website through which you are selling your product in your article. More and more people will visit your site and this will increase the chances of sale of that product. It may sound a little tricky but most of the Internet marketers are using this method to increase the traffic towards their site and to sell their products.

Social bookmarking and networking have become the most popular methods for Internet marketing. You can use both separately however, when you use both in conjunction with the other, the results may pleasantly surprise you. It doesn’t require a lot of hard work and the results are amazing. There is a lot of information on the Internet about different social bookmarking sites, so choose the site that will offer you the best options for your needs. Once you start using social bookmarking and networking, it will not be long before you have plenty of customers willing to buy your digital product.

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December 24, 2008 Posted by | Social Bookmarking | , , , , , | Leave a comment

Unblock Social Websites With Web Proxies

We’ve all experienced it. You’re bored at school or at work, and just want to take a quick peek at our FaceBook page, or watch a quick video or two on YouTube… only to find that those sites have been blocked by your administration or employer. It’s frustrating. It’s a little insulting. And there are ways around it.

Two, in fact. The first way is fairly simple: use a different browser. Many computer networks use Windows and Internet Explorer, so the network administrators only block sites for Internet Explorer. Perhaps you’ve got a particularly clever (or bored) network admin who blocks Firefox too and Safari for the Macintosh users. But there’s always a chance that by simply using a different browser, you can access your favorite social networking sites. There are literally dozens of alternative browsers out there (Netscape, Opera, Avant, and Google Chrome, to name just a very few) that you can download from software sites like Download.com or Softpedia.com free.

On the other hand, schools and workplaces lock down their computers so tightly these days that the average user isn’t allowed to install new software. You’re not out of luck quite yet… when they installed Windows on this computer, did they leave MSN Explorer on it? If so, give that a try. If not… well, there’s always proxy servers.

Which brings us to the second way around a blocked website: proxy servers. A “proxy server” is basically a website that displays another website. So… how exactly does that help you? Well, when you type a web address (URL) into your browser at school or work, the network checks the address entered against a list of banned URLs, such as http://www.facebook.com. However, the URL of the proxy server website is probably not blocked, so the network lets the traffic through. The proxy server simply acts as a transfer point. Your school computer isn’t going to Facebook. Your computer is going to another computer that is going to Facebook!

So where do you find a proxy server? Anywhere. There are literally hundreds of them across the globe. Just type “proxy server” or “web proxy” into Google and take your pick. There are even entire websites devoted to maintaining lists of proxy servers. Actually, if you can find one of those sites, use it. Here’s why: network administrators aren’t stupid. Proxy servers eat up a lot of system resources and bandwidth, and network admins notice such things. When you use the same proxy server day in and day out, they’ll eventually notice all the traffic going to that website, take a look, realize it’s a proxy server, and block that web site, too. To avoid this, use a different proxy server each time-or at the very least, a different one each day. Websites that maintain lists of hundreds of proxy servers are ideal for this. Some even have a button you can click to choose a proxy server at random. That’ll keep the network admins guessing!

I’ll leave you with a little trivia on the nobler side of proxy servers. Although it’s easy think of them as sleazy, sneaky little things that allow you to misbehave and waste your company’s time, but they actually serve a very important purpose. There are many countries in the world, such as China, that try to limit the information their citizens can access by maintaining huge lists of banned URLs. Proxy servers sidestep this and let the people find out what’s really going. Sure, such nations try to block the proxy servers, too, but they’re always one step behind. When anyone can set up a proxy server in their garage, a dozen new proxy servers can (and do) pop up every day-and repressive governments will never be able to keep up with them all.

December 5, 2008 Posted by | Social Networking | , , , , | 1 Comment

Grow Your Business With Social Networking

Presently, the Internet is saturated with everyone trying to make money with their particular online business, and there is a lot of competition. Even the savviest of online business owners have to use every resource that is available to generate target leads to their websites.

There really is no shortage of methods and techniques that Internet businesses can use to market their services or products. A few of the methods that are effective and cheap to use are PPC advertising, article marketing, forum marketing, and social network marketing.

“What’s that?” you might ask, “Social network marketing?”

Social network marketing is very powerful stuff. Not enough Internet marketers use this method either. Loosely defined, this method of marketing has everything to do with Web 2.0, which encapsulates a lot of the newer forms of marketing.

Social sites and networks are communities of people, like “Facebook”, “Twitter” or MySpace”. These are very large communities that have communities within communities. These satellite communities within the larger one are made up of likeminded people who share the same interests or activities. There are many different social type groups that people can join and become a part of, within these expansive social networks.

The main point to pay attention to with concern to marketing is the traffic to these social sites is staggering! Millions of people visit these social sites every single day. Joining even one of these social sites and working it to generate traffic, could grow anyone’s online business immensely.

Social network marketing is free. Your only investment is your time, making friends and contacts. Another monumental consideration is all of the major search engines are in love with the social network sites. Because of this, search engines such as Google, will index these social sites several times a day. Depending on your content that you post within one of these social sites, links to your business site will help you gain broader exposure and possibly, a higher ranking in the search engines.

There is usually a downside to everything and the downside for marketers is a lot of these social sites do not like blatant marketing. When you think about this for a moment, it makes a lot of sense. No one really wants to live in an online community that is plastered with nothing but advertising links screaming at everyone to “buy me!”

If you join a social site, like “Facebook”, move right in and begin hitting people up to generate traffic for your business; it could get you banned. Also, you will not really generate any traffic from anyone. Subtlety will go very far, within the social networks. The real irony is that there are more than a few Internet marketers that use these social networks as their main platforms to generate traffic and sales.

Here are a few tips to market the social networks.

1. After joining a social site, immediately set up your complete profile. Personalize your profile as much as you can. Include a recent picture of yourself and don’t be afraid to share information in your bio. People who will resource you want to know about your likes and dislikes along with your interests, such as hobbies, etc. The more personalized your info, the more people will trust you.

2. Join as many of the different groups that will help your business grow. These social network sites have more groups than you can shake a stick at! Join some of these groups and become active within them. Leave helpful posts, videos, and links. Add members to your friend’s list. In time, you will grow within these communities.

3. Adding new useful content on a regular basis is a lot like growing a blog. People will begin to take notice of you. In time, you will become viral and this is a good thing. Keeping your profile and pages fresh and alive, sparks others to visit you and want to be on your active friend’s list.

4. Start your own group. Become that meaningful, social animal. Be that expert in the field your business is in. It is more than important for you to be that person that others come to, for information that surrounds what you market. This will be how you become “viral” and explode your business.

As an expert, you really are only marketing yourself. When others seek you out for information about what you do, then trust has been established. People love to buy from those they trust!

A few things to consider:

Be open and honest with everyone about who you are and what you do. Your whole thrust is to establish trust.

Don’t spam or get involved with any “flaming”. Spamming is blatant hype and will turn everyone off. Getting involved in a “flame” war is to personally attack someone’s character. Don’t even think about this. If anyone flames you, remember that “Silence is golden”. Don’t respond to flaming by flaming back at anyone.

Honestly, if you follow even half of this advice, you will grow your business using social networking. It’s a natural winner. Just be yourself and market your business, by marketing yourself in your social groups, etc.

November 30, 2008 Posted by | Social Networking | , , , , | Leave a comment

Businesses Should Embrace Facebook

More and more businesses are putting themselves on Facebook, and if you have not done this yet, you need to start! Facebook, and other social networking sites like this are proving to be an enormous boon for businesses large and small. If you want to make sure that you are not getting left behind, you need to figure out what it can do. If you are looking at the precedent that other businesses have set, you will find that Facebook can do you a lot of favors. When you want to see what this social networking can do for you, keep a few things in mind!

The first thing that you need to remember is that first and foremost, Facebook is a networking site. It is not meant to be a place to sell things, and if you use your page to try to push products or services down your prospective audience’s throat, you are going to find that you are losing out! Facebook is very good for what it is designed for, and that is making social connections. It is a place to make yourself and what you do known, and if you keep this in mind, you will have a much better shot of using this network to its best advantage.

Facebook is a great tool when it comes to helping people get to know your services more intimately. It helps them put a human face to the service that you are providing. Say, for example, you sell handmade, hand-painted beads. When people see pictures of the beads on your website, they think that it is very pretty, but then they don’t think much more about it. On the other hand, if they know about the funny experiences that you had when you were making the beads, or why you chose the designs that you did, you will find that they now have a personal connection to what you are trying to do.

You will also find that Facebook will be very good for your own company as well. Many businesses are now finding that they don’t really mind when their employees sneak a few moments using this site, especially when there might be better contacts in it for them. What you are looking for when you are thinking about making sure that you get the most out of your Facebook? Remember that it is a way to open yourself up to the world around you, and when you are making contacts in this way, it can help you out a great deal.

Whether you only maintain a cursory presence on Facebook, or you jump into it head first, you will find that it can do you a lot of favors. Take some time to really consider what your options are going to be when it comes to getting the kind of networking presence that you are looking for; this can make a huge difference to the audience that you get and the quality of the attention that you are receiving.

November 6, 2008 Posted by | Social Networking | , , | Leave a comment