Andy Green's Blog

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Back to Basics Banner Advertising

When you are looking to make sure that interested people are finding your website, you will find that banner advertising is a method of getting their attention that you need to think about. Banner advertising is essentially the use of a visual ad on someone’s site that will provide a link back to yours, and you will find that this can be a great way to allow people to find your work through a related site. Before you get started with banner ads, though there are a few basics that you should keep in mind.

In the first place, take some time to carefully design your banner ads. If you are feeling uncertain, and if you have the money, get someone with some experience to put them together for you. Good design and an attractive look are quite important. You will want to make sure that your site has a place for people to download some banner ads and to put them up on their own site should they want to give you some free advertising!

For the most part, you will find that your banner ads will be posted through networks of similar websites. There are plenty of networks out there that you can join where you will be asked to provide some advertising space on your website in exchange for having your banner up on someone else’s site. This type of exchange, when the network is focused on targeting and making sure that only relevant sits join, can be instrumental in making sure that you get your site marketed correctly.

You will find that you should start by doing your research. What networks are going to be focusing on the right clients for your site? Some networks are extremely tightly focused, but small, while others are very large, but cover sites that only have a very small amount of things in common. Think about who you believe your market is, and make sure that the sites where your ad will appear will be places that they frequent.

When you are thinking about banner advertising, also keep an eye on what is going up on your site. In some exchanges, you need to put two ads in exchange for having one of your ads put up somewhere. Make sure that you integrate the ads on your site harmoniously, and make sure that you think about what you can do to ensure that the ads you put up are things that your audience wants to see.

Banner advertising can be quite profitable for you in the long run, so take some time and make sure that you are going to get your money’s worth out of it!

December 4, 2008 Posted by | Banner Advertising | , , | Leave a comment

Find the Best Banner Advertising Rates

If you’re considering an online advertising campaign for your business, you’ll obviously want to find the best banner advertising rates.

It’s important your campaign is having the most effect for your money, so keep in mind that banner advertising is not always about the cheapest cost, but the most effective for your money.

Let’s look at some things you should consider when searching for the best banner advertising rates.

1. Target Audience

When creating your marketing campaign you should consider who will be viewing your banner advertisement. If your business is selling digital cameras, you really don’t need your banner blasted on sites where visitors are searching for garden tools.

The company you choose for your banner advertising needs must be able to demonstrate that they’ll be showing your banner to a relevant audience.

2. Banner Types

Be sure you have control over how your banner looks and what your ad says. Many ad companies may try to take control over your campaign and dictate how your concept should look. They do know what works and what doesn’t but you don’t have to agree if you don’t want to. Stay firm and maintain control over your own advertising campaign. You know how you want visitors to view your company.

3. Design Your Ad

Bright flashing ads no longer make people click. In fact, they tend to annoy many visitors. Make your banner appealing and inviting. Your ad should make people want to know more about what you’re offering.

If your ad looks great but offers no real reason for people to click over to see what you’re offering then there’s almost no point. It’s up to you what you offer your customers, but be sure your ad is enticing.

4. Display

Will your ads be shown as part of a banner rotation or included in an RSS feed? Will they be shown with audio included for effect or just a simple animated GIF banner?

The total banner display should be professional and enticing to a potential customer.

5. Tracking Systems

To get the most out of your banner advertising campaign you’ll want a company that offers a way to check your statistics. Your click through rate and your sales conversion rates are important tracking items.

While your banner ad campaign is running, you’ll also want access to analytical data about your visitors. For example, your banner might be displayed on 10 different websites. You will need to know which sites are effective and why they’re working when others aren’t.

6. Placement

Will you be able to choose the placement of your banner on the sites you’ll be advertising on? Placement of a banner can make a huge difference as to how a visitor will see it and respond.

Obviously putting your banner on the bottom of a web page won’t be seen as prominently as a banner near the top or among the text.

7. Pricing

Even though you’re searching for the best banner advertising rates, the pricing is not as important as the effect of the whole campaign management. After all, if you opt for the cheapest possible option but don’t attract any visitors at all, you’re throwing money down the drain.

The best banner advertising rates come from the company offering the most value for your money.

December 3, 2008 Posted by | Banner Advertising | , , , | Leave a comment