Andy Green's Blog

A web-workers world…

It Depends on the Product

When you are creating content for your website, and your deciding on the amount of information that you should offer you need to know it depends on the product.

I am not talking about the price of the product, but whether or not it is an established product or if it is something new. The newer the product, the more convincing you will need to be with the customer. In other words, if you are selling iPods or Blackberries… you really don’t need to write lengthy posts on your blog. Most people already know about these products and really what they are doing is price shopping. If you can offer them a better deal than Apple or Verizon they are going to buy from you.

Do you remember the Zune? It is still on the market, but it doesn’t get anywhere near the hype that it was getting when it first hit the market. It was supposed to be better than the iPod because it allowed for music sharing. There were commercials all over the television, ads and articles on the Internet all talking about the benefits of the Zune over the iPod. The market was saturated, in hopes to boost sales and knock out the iPod.

If you are going to be one of the first marketing a new product, then you are going to need to saturate your market the best you can to gain customers. The customer is going to need to be convinced the new product is better than a reliable one they are familiar with.

When you are marketing a new product address the following issues:

  • What are the advantages over the competition?
  • Cost/Value comparison?
  • What would I need to know to make the decision to purchase the item?

To write effective content you have to get inside the mind of your reader.


September 21, 2009 Posted by | General | , | Leave a comment

YouTube Video Marketing Tips

Marketing through YouTube is a popular and advantageous way to sell products and services or to attract new visitors to your website. However, it is absolutely vital that you understand what it takes to create an effective YouTube video marketing endeavor, because there is much more to the process than simply posting a video about your product and hoping for the best. Here are some of the best YouTube video marketing tips and a little bit about what they can do for your marketing endeavor online.

1 – In order for your YouTube marketing campaign to be effective, you need to have strong content that people are going to want to watch. All of your other efforts will be useless if you cannot create interesting, exciting or otherwise relevant content. If your YouTube video does not attract attention, then no one will have any reason to trace it back to your website, business, product or service. The first tip for an effective YouTube marketing strategy is to know what kinds of videos are actually garnering the attention.

2 – In addition to relevancy, you need to make sure that your YouTube video is also brief. The size of the files that are capable of being uploaded through YouTube is limited, so you are going to want to keep your video relatively short. In other words, try to keep your video at around 5 minutes or shorter. Most viewers will not be patient enough to watch a video that is longer than this anyway. If you do have a video that is running longer than five minutes, don’t be afraid to break it up into smaller portions, posting each one separately for a more spread out YouTube marketing campaign.

3 – Use humor when you market through YouTube. Humor is, hands down, one of the best ways that you can attract an audience to your videos. Some of the most successful channels and videos on YouTube have accomplished their online fame through humor. Use laughter when getting your message across. Don’t force this humor, but rather relax and be yourself and the humor will find its way out if you allow it to.

4 – Mark your content for the best results. All of the content that you create should have your name or logo as well as a URL for the website that you are attempting to market. This way, if your video is shared or posted anyplace else, you will still attract traffic from it. There are numerous software options out there that make customizing your videos a breeze.

These four YouTube video marketing tips will jump start your marketing endeavor on YouTube, making it easier than ever for you to advertise yourself, your website, your product or your service through one of the most popular social media sites on the Internet.

January 8, 2009 Posted by | Video Marketing | , , , , | Leave a comment