Andy Green's Blog

A web-workers world…

The Incoming Link

In a previous post I discussed the backlink, which is where you have a link to a popular and relevant site on your site. Equally important when it comes to establishing search engine ranking and increasing traffic is the incoming link. This is the link that is found on someone else’s website sending people to your site.

Let’s say that you have a blog, and a link to your blog or a specific post on your blog shows up on a dozen or so other blogs you have a dozen or so one way incoming links. Obviously you stand to benefit from the number of people that read that other site now coming to your site. I should point out that there is another benefit here, because you are not just going to get general run of the mill traffic. The people that read the other blog, are clicking on the link to come to your site because they are interested in what you have to say… based on the content of the other blog. In other words, this is targeted traffic.

So how do you get the incoming links? Marketing is the key here and I am not talking about running ads for your site somewhere. You need to take the time to establish yourself as an “expert” in your niche. You need to get your name or your website out there in the Internet world. So what does this mean?

This means that you are going to have to work. You need to take the time to do social networking. Get on Facebook, Twitter, MySpace and other niche related social sites and become an active member. An active member on these sites is not someone that gets on there and talks about their site and tries to sell something. You want to get into the community, help people solve issues they are having, prove that you know what you are talking about and then offer a link to your site.

You should also take the time to write quality articles about topics related to what your site is about and distribute them. There are numerous article submission sites that will take the article and send it out to a variety of places. This gets your name and your site out there, along with great information that is going to make people go “I really need to read more of what this dude has to say.”

Now there are also link exchange sites. If you are desperate and really don’t have the time or the money to hire someone to do the grunt work for you… use a link exchange. My only issue with these sites is that you don’t really know where your link is going. Do you really want to have a link to your website about Preventing Child Abuse on a site talking about pornography? Not if you are looking at improving your ranking and capturing targeted traffic.

I think that you can see getting incoming links takes more work than having backlinks on your site. But I promise you that it is worth the work. I am going to assume that you have a website because you want to make money, or you feel as though you have something beneficial to offer to people. Then it only makes sense that you would want to take the time to get incoming links from sites that are going to help you.

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September 17, 2009 Posted by | Link Building | , , , | Leave a comment