Andy Green's Blog

A web-workers world…

How to Create Your First Podcast

If you are interested in creating a podcast it is really simple to do. If you have never created a podcast, follow these brief instructions and you will have uploaded your very first for distribution. The steps involved in creating a podcast include creating the audio, converting the audio, and publishing, creating a feed, and publishing your news feed.

A podcast is an audio file that you can distribute across the web or upload to your website. This type of file is similar to radio content in a way. Audio content is very important to online viewers today. It provides a way for you to give a feeling to the customer as if you are right there in the same room to the listener. You aren’t forcing an online user to read a bunch of material because you are offering it in audio. Many people would very much prefer audio files rather than read pages and pages of content.

The first thing you want to do when you create a podcast is to create an audio file. You do have certain computer requirements in order to do this. You will need a working microphone on your computer. If you do not have a built in microphone then you will have to purchase one. You will plug a microphone in the back of your computer on the sound card microphone input slot.

You should have software that will give you the opportunity to record audio files. Today, most Microsoft operating systems have integrated software that will allow you to record a short audio file of you talking. This will be called ‘Sound Recorder’ or something similar. This is what you will use to create your audio file.

Your podcast is going to be an audio file. You should write out exactly what you are going to say. You might want to have the text on your screen so you can read it as you speak. This should be professional. Be sure you do not say a lot of ‘ums’ or it will not sound professional but amateur. You might have to record yourself reading the content a few times until you are comfortable with the way you sound and read your copy.

Be sure while you are reading that there are no distractions or loud noises in the background. Many cheap audio applications, like the one integrated inside of the Window’s operating system will pull in the background noises. You should create these files with no television, radio, or children playing in the background. It should be silent. Open the recorder when you are ready. Press record and say aloud into the microphone your copy that you want to tell the world. When you are done click on stop. You have now created your audio file.

Once this is complete you will need to convert the file into an MP3 format. The best way to do this is to use a converting tool. If you don’t want to go through all of the work. Save the audio file to a thumb drive or a CD. Put the CD back into your computer and let your Windows Media Player automatically convert the file.

You have to have a website if you want a podcast. These instructions are upon the assumption you have a website and a web host. The next thing you will do is log into your web host and publish your audio file. This will require you to upload the file to the server. The next thing you will do is create a podcast RSS news feed to the location of your podcast. This is really simple. On your hosting tools you will click on the button that says create RSS feed. It will automatically generate a link that will be the destination of your website RSS feed.

Now all you have to do is publish the RSS feed and you are done. This means click on the save button or publish with your web host. Not all web hosts are the same. Some only require you to click on save. When you go to your website you will see an RSS link and your podcast file. When you click on it you will immediately begin to hear your audio file that you have just created.

You can create a podcast in just a couple of minutes if you have the right tools to do it. You will need audio software, a converter or a media player, and a web host. You can immediately begin blogging and distributing your podcast upon the upload of the file.


January 11, 2009 Posted by | Podcasting | , , , , , , , | Leave a comment

Which is Better? Audio Or Video

There are many pros and cons of audio and video and it may be subjective as to which is better. Here are many of the things you might want to consider if you cannot decide between audio and video on your site.

Video files provide more interaction for users. Users like to see your face because they provide a more personal experience when they are able to sit back and watch the video. Users like video today and it is almost preferred. You can take advantage of video in many ways and that even includes adding text with keywords and your site URL so you can work with the search engines for proper SEO. That’s right! Even in a video you can take advantage of keywords and SEO. All you have to do is provide an overlay of text and your URL in some of the frames of your video. This allows for attracting more traffic to your site and possibly getting a better rank with the search engines.

The downside to video is that it takes hard work. Video needs to be exciting and to attract the attention of the users. You do not want to be boring and have a monotone. You need a good background, a good voice, and something important to say. Video also takes up a lot of space. It is important to consider how it renders on your website because many people do not want to sit for a long time and wait for a video to load. High speed has offered people to lose their patience and video requires a lot of patience. Just remember, the smaller your video is the quicker it will load on the web.

Audio files can be created within just a few minutes while video can take a bit longer. Audio files can be loaded quickly up on the Internet and for the user to listen to because they are small files. You can say the same things you would in a video on audio but the users cannot see your face. Many users aren’t interested in audio files and they want to watch the videos. Audio files are easier for you and the users but they are not what the users want all of the time. However, it usually does depend on the type of viewers and site you have. You cannot take advantage of keywords with audio files.

There are many pros and cons of audio and video files that might help you make a decision which is better. The best way to test this is to put up an audio file and a video file next to each other on your site and see which file has the most clicks. This will help you determine which method of information distribution your customers want to see. If you can do a quick video and you know how to use text with your video, you are better off with adding keywords and the link to your site.

January 8, 2009 Posted by | Podcasting | , , , | Leave a comment

Reap Rewards From Podcasting

Podcasting has recently become one of the most popular trends in media, especially when it comes to social media efforts online. Podcasting has become an excellent alternative tool for marketing and communication among online marketers who are looking for new ways to reach out to their target audiences. This is a trend that is picking up quickly, providing marketers and other webmasters with an excellent source of direct communication with target audiences, because it gives listeners a chance to receive your audio broadcasts quickly, easily and automatically without necessarily having to access your website for the audio content that they seek.

There are a surprising number of benefits that are associated with Podcasting. If you utilize Podcasting as an effective tool for marketing and communication, then these benefits can be yours to take advantage of.

1 – Podcasting will increase the visibility of your website. Your target audience is going to be able to locate your site more easily if you take the time to list your Podcast at Podcast directories online. This will in turn increase the visibility for your entire website tremendously. Search engines will also be able to find your website more easily, as well as your Podcasts, for even more increased visibility.

2 – Podcasting will provide for an effective method of communication in your business. One of the most important benefits that is gleaned from Podcasting is the fact that it creates a completely new tool for communication when it comes to your online business. People are going to come to know about your website by way of your Podcasting efforts. What you have written and what you have offered on your website will contribute significantly to building your credibility, which is important if you want your website visitors to believe in you as an authority on your niche.

3 – Podcasting provides for an increase in memory retention. It provides one of the best possible results for memory retention of at least 75 percent for the average visitor. What this infers is that audio messages are a great deal more memorable than simple text. Memory retention is one of the greatest benefits that you can reap by Podcasting online.

4 – Podcasting gives opportunity to provide offers with value added. Podcasting allows you to provide value added offers to your visitors in audio format. This will help to retain the interest of your customers and readers because it will give them something to be delighted over. They can return to your site every week to see what your Podcast has to offer, which will benefit your website significantly.

5 – Podcasting provides for an increase in traffic. If your Podcasting effort offers excellent content, then these Podcasts will drive new traffic to your website. Your content should be interesting, informative, and valuable to your listeners. This will create a positive impact on your sales as well as your bottom line. Through Podcasting and the increased communication that it offers, you can benefit immensely from increased traffic and sales.

January 8, 2009 Posted by | Podcasting | , , , , , | Leave a comment

Making an Income From Your Podcasts

Many people have learned and believed that one of the best ways in generating some extra income online is through blogging and writing good articles. It is true that success can be made by using these methods, but they take a lot of time and effort in attracting people and hoping that they would be interested with your ads so you can gain some revenue. It is always good to think of ways to improve the income even more and make the money come in faster. A routine that has some similarities to blogging and writing can be used to escalate the income- and that’s by podcasting.

Podcasting is quite the same as writing. You talk about a certain subject or make announcements that can attract visitors to tune in more often. However, podcasts go the extra mile and offer a unique voice to be heard, which can further define the personality and theme of the website. Because of the added capabilities of podcasts, many would rather listen to podcasts than reading long articles. And the more listeners means more revenue for your advertisements.

Podcasting is all about audio, leaving it unnecessary to plant so much text into the podcast page unless you are willing to do transcripts. The advantage of less text means having more available space that be used for putting bigger ads that stand out more and give you higher chances to benefit from clicks and even commissions. People can be having lots of fun listening to the podcast while actively browsing the main site and seeing what these advertisements are.

Charging visitors to listen to podcasts is never a good idea, but adding a link for donations won’t keep people away. In fact, it may even be rewarding putting it there if lots of people enjoy your podcasting. Just remember that most people donate to support you and the site and encourage you to make more podcasts and keep the site updated. It’s a good idea to follow those wishes of the visitors so that you can attract more numbers. And in turn receive more donations and advertising revenue.

Even when your standard advertisements are doing extremely well, never give up in getting more people to your site. If your bandwidth can’t handle it, consider using the money you earned in getting a podcast hosting package so you can accommodate more listeners. The more listeners you attract, the more advertisers will see it worthwhile in investing some money for commercial grade advertisements.

This is where the big money comes in so make sure you put your contact information on the main page because you never know, you may find some corporate sponsorships coming your way and willing to pay you to get their advertisements up there giving you even more income. And by having the donation link and other PPC advertisements there, you’re looking at big earning potentials.

It is very possible for you to do this all through the means of podcasting and keeping your website simple. Make sure you don’t overdo it on the ads as too many ads can take away some loyal visitors. Keep your website balanced and the podcasts steady and you should be piling up on some extra revenue.

December 27, 2008 Posted by | Podcasting | , , | Leave a comment