Andy Green's Blog

A web-workers world…

Get Viral!

One of the quickest ways and possibly the easiest way to get boat loads of traffic to your website is through viral videos. You are probably wondering what a viral video is. Viral videos are the silly and short funny clips that you and all your friends send each other back and forth through email. Still not sure of what a viral video is… think YouTube because they thrive on viral videos.

Most viral videos are hilarious and goofy and on occasion very strange. But they are so compelling enough to make people want to share them with their friends, pass them on in emails so that they spread across the net like a wildfire. Thereby generating more traffic then you can imagine to a website… your website.

Viral videos are known and proven to be great ways to generate traffic. If you take a look at different sites that have made the small leap to including video you will see that their Alexa ranking has improved and they are getting more traffic than they did just a month before. “An individual so appropriately described viral videos as the “lingua franca of the new age”. The evolution of viral videos is definitely progressing and the proof is in the number of people that view these clips.”

You don’t need to hire a cast and crew to shoot these videos, which should be incredibly apparent based on the videos on YouTube. These viral videos can help you create the Brand of You, which is essential to Internet/network marketing. People are not going to do business with you because of your product, service or information. Ultimately they do business with you because of you.

Take a closer look at some of the videos on YouTube. Do you realize that a good majority of them are actually advertisements that you probably never would’ve seen had it not been for viral videos. “Some small time cheap videos on YouTube have been viewed hundreds of thousands of times. Viral videos are faster, better, and less expensive than the rest of the overburdened advertising world. Viral videos are the new wave of the future making YouTube the new MySpace.”

Much like social networking, which a network marketer really can no longer overlook, you can’t ignore the benefits of viral videos. They are not very hard to make, and the impact they will have on your site is, well… explosive.

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August 31, 2009 Posted by | Video Marketing | , , , | Leave a comment

Top Benefits of Video Marketing

The human factor is the only feature on which enterprises, whether on or offline, stand or fall. Entrepreneurs offer goods or services on sale to prospective clients, all of whom are humans. The quantity of money being transacted depends on the buyers’ perception of the goods and services; better perception means more money.

For an enterprise to succeed, you as entrepreneur will have to present or place it in viewing range of persons who are keen and ready to buy your goods or services. This sentence is very significant. Your sales pitch must be made in front of the eyes of those who want to buy such goods.

How does it work? Well, there are folks who are looking for things you’re offering to meet their various needs. If he sees your offer and likes it, it’s quite likely he’ll pay you money and become your “customer”. If this happens, it means you’ve successfully “marketed” your products.

There are several ways you can do good marketing. It depends on what your product is. For example, if it’s an automobile, you could offer test drives to hot prospects. Equivalent, your marketing could hinge upon offering the latter trial use on a restricted basis. That would convince him it’s just what he needs and wants.

Here the Internet poses a serious problem because no way can prospects physically see or handle the object. This is where video marketing comes in, offering an excellent method for you to present your products visually before feature-hungry eyeballs.

Mind you, there are some technical issues you must address, using broader bandwidths being one. Only then can you seamlessly include web video features in your website. It’s almost certain web viewers will be thrilled handling this wonderful new medium that brings products they can see, albeit virtually, and get the feel of. That you can do so efficiently and quickly enhances your marketing advantage tremendously to gain the shorter interest span of netizens. They’re not like folks relaxing in armchairs browsing through magazines in leisurely fashion!

Research informs us the typical netizen spends a maximum of only 8 seconds before abandoning a site and moving on to another one. Netizens are impatient people who’re looking for quick, user-friendly search solutions. No long haul answer search scrolling for them! Scrolling to reach texts are particularly unfriendly.

Increasingly, people are finding what they’re looking for at online video portals. One huge contemporary success story is YouTube.com (now owned by Google). These days, with subscribers opting for high bandwidth, it’s simple for them to save video marketing data on their hard disks rather than old-fashioned text based advertising messages. The former is easy and gives more pleasure. The conclusion is clear, viz. the popularity of online video portals is definitely on the rise.

The success of video marketing is owing to the inherent persuasive trustworthiness of products the viewer can see for himself. It creates an exciting bond between buyer and seller. You can be a winner with online video marketing!

February 12, 2009 Posted by | Video Marketing | , , | Leave a comment

Use Video to Drive Traffic to Your Website

Do you have a great website, but aren’t getting any web traffic? Do you often wish you could build your site hits up, but you don’t know how? There are many ways to build an audience, but the easiest and most simple way to drive traffic to your website is to use video.

Think about this. How many people do you know who would rather read a book than watch television? Chances are, most of the people you know relax in front of the T.V. after putting in a hard day’s work. This is because reading takes more imagination, and thus it is more work. When people watch television, they don’t have to imagine the place the characters are in or what they look like, all of that information is displayed on the television monitor. That is also why people tend to remember stories better when they see moving images as opposed to reading about it.

It works the same way for web videos. Web videos will enhance your site, and help you get out the message you are trying to convey. And if you use a popular video sharing company such as YouTube or MetaCafe, you are opening your website to a very large market! There is no way your web traffic can’t go up!

These video sharing companies have “tags” which you can attach to your video. Tags are just one-word descriptions of the video you are uploading. For instance, if I were to make a video to accompany this article, I would use tags like website, traffic, enhance, video, stats, how, increase. When a user of the video sharing company does a search for what he wants to see, when he types in “how to increase my website traffic”, my video will appear in the search results! Keep in mind that the title of your video is just as important as the tags, so make the title something a person will search for.

There is also a description box that appears beside the video where the tags will appear. This is an excellent place to put a link to your site. Another technique is to include the website address in the video itself. This will make it easier for the viewer to remember it.

If you want proof that using video works, just go to a video sharing website and enter terms relevant to your site in the search box. If you see more than one video in the search results, and they have links to their websites, then you know that it works because other people are doing it!

January 11, 2009 Posted by | Video Marketing | , , | Leave a comment

YouTube Video Marketing Tips

Marketing through YouTube is a popular and advantageous way to sell products and services or to attract new visitors to your website. However, it is absolutely vital that you understand what it takes to create an effective YouTube video marketing endeavor, because there is much more to the process than simply posting a video about your product and hoping for the best. Here are some of the best YouTube video marketing tips and a little bit about what they can do for your marketing endeavor online.

1 – In order for your YouTube marketing campaign to be effective, you need to have strong content that people are going to want to watch. All of your other efforts will be useless if you cannot create interesting, exciting or otherwise relevant content. If your YouTube video does not attract attention, then no one will have any reason to trace it back to your website, business, product or service. The first tip for an effective YouTube marketing strategy is to know what kinds of videos are actually garnering the attention.

2 – In addition to relevancy, you need to make sure that your YouTube video is also brief. The size of the files that are capable of being uploaded through YouTube is limited, so you are going to want to keep your video relatively short. In other words, try to keep your video at around 5 minutes or shorter. Most viewers will not be patient enough to watch a video that is longer than this anyway. If you do have a video that is running longer than five minutes, don’t be afraid to break it up into smaller portions, posting each one separately for a more spread out YouTube marketing campaign.

3 – Use humor when you market through YouTube. Humor is, hands down, one of the best ways that you can attract an audience to your videos. Some of the most successful channels and videos on YouTube have accomplished their online fame through humor. Use laughter when getting your message across. Don’t force this humor, but rather relax and be yourself and the humor will find its way out if you allow it to.

4 – Mark your content for the best results. All of the content that you create should have your name or logo as well as a URL for the website that you are attempting to market. This way, if your video is shared or posted anyplace else, you will still attract traffic from it. There are numerous software options out there that make customizing your videos a breeze.

These four YouTube video marketing tips will jump start your marketing endeavor on YouTube, making it easier than ever for you to advertise yourself, your website, your product or your service through one of the most popular social media sites on the Internet.

January 8, 2009 Posted by | Video Marketing | , , , , | Leave a comment

Adding a Personal Touch to Your Videos

Your marketing video is not successful unless someone watches it! The ultimate success is a video that someone watches and then watches again. What are some of the best personal touches you can utilize to achieve this? Remember that your video is artwork. Video is a series of moving, talking pictures, so let’s talk about what makes up good pictures.

First, obtain the proper equipment and know how to use it. This does not refer to a specific brand. If you are buying a camcorder, just remember to look for an aperture ability or f-stop number around 2.4 or so, and you want a smooth multi-step zoom. You also need to have a tripod. You can purchase a lightweight, fluid-head tripod for under fifty bucks. Another item you must have is a good light source. A reliable lighting umbrella kit, again, can cost less than fifty dollars. Otherwise, make certain your room is well lit. For outdoor filming, be sure you have bright daylight for at least a couple of hours. Whatever light source you utilize, do not place it directly behind the person who is talking to the camera!

Practice with your equipment. Where are the buttons on the camera that will zoom in and out, cut in special effects, and so forth? How do you manipulate the tripod so that you can slowly pan back and forth? Can you switch focus smoothly? One of the most effective techniques is to begin your video tight on your speaker-a nice close-up shot of a clean, smiling face-then zoom out slowly. Just in case you’re holding the camera instead of using a tripod, be certain not to walk around unless you’re dispensing motion sickness medicine! Pause the camera if you have to move.

Next, frame your shot. What is in the background? Don’t rig up a cloth backdrop if you cannot make it look professional. If it’s a kitchen item, use a clean, well lit kitchen. If you are selling business services, make certain the background shows a professional office setting. Are the books evenly spaced? Can you see dust on the shelves? Put a plant in the background. If you are outdoors, avoid windy days. And before you press the red button on the camera, center your subject squarely against this nice background.

Your subject should know the script, but memorizing sounds unnatural. Write a script, and then reduce it to keywords listed on index cards. The subject should practice his lines as he flips rapidly through the cards. If he cannot remember the script without them you can use a table- or desk-top item to conceal the hands, or just don’t zoom out far enough to show them. Also, your speaker should practice speaking slowly. When people talk, their voices always sound slower to them than they do to other people.

Don’t use graphics or music unless you are really good at editing them into your video. If you do, however, it is useful to time any changes of shot with the beat of the music-the visual cut seems smoother when it takes place with the beat.

Now that you actually are filming, this is the hardest personal touch: keep it short. This video is your baby, but anything longer than two minutes will lose your viewers’ attention. If you really believe that you need five minutes to describe your product or service fully, break it up into several one- or two-minute segments that you can rotate on your website. And by keeping it short, you give your viewer time to watch it again-the ultimate success!

December 27, 2008 Posted by | Video Marketing | , , | Leave a comment

Guide to Increase Your YouTube Views

The twenty first century world is full of flashy advertisements. No matter, how great your product is, you can only rake the moolah in if you have a good advertising and marketing strategy. There are many people who spend millions on advertising and yet do not reap any benefits. These days, YouTube has emerged as one of the most important mediums to market your product to millions of people across the globe. While television and radio are targeting a more local market place; with YouTube you can reach people world over. You can either learn how to market through YouTube or employ a company who can increase your YouTube rankings and give you tremendous exposure.

YouTube runs purely on two ingredients… ratings and subscribers. Video marketing has become one of the most successful tools for exposure in YouTube and if done correctly it can actually make you rich in no time. YouTube works on a simple formula. The number of subscribers is directly proportional to your video views. It’s a known and obvious fact that the more subscribers you have, the more your video views will increase and eventually your rating will increase as well. These days most people love watching YouTube primarily due to the bandwagon effect. Most advertisers feel that if you haven’t posted a video on the YouTube, you haven’t really advertised your product very well.

If the number of subscribers increases, then it becomes quite simple to get a good rating in this video era. As the ratings increase, the number of hits will increase. The larger the number of hits, the more publicity you get the the more prominent you become. This will not only bring you more customers but also get you a chance to have a featured YouTube Channel to show case the video.

Another modern tool in the hands of YouTube users is annotation. Annotation is the latest method of video marketing. Annotation is useful for every one including celebrities, actresses and even the not so famous. It can help in launching your career with a bang. One of the main features of this part of video marketing is the ability to leave a comment on the video. These comments contribute immensely in increasing your ratings.

Though many people may object to spending money on advertising due to the costs involved, it is a good idea to purchase YouTube views. These views are the quickest and the most effective way to increase your fame across the globe. The increase in number of views guarantees higher ratings, hits and also helps in enhancing the subscriber population.

YouTube is the best marketing channel available today. All you need to do is make a video and post it on YouTube. These videos can help spread your fame far and wide and bring you new customers that you would not be able to attain any other way. A bigger customer base leads to an increase in your profit margin. YouTube is indeed the best way and the most cost effective way to increase your visibility across the world!

November 6, 2008 Posted by | Video Marketing | , , , | Leave a comment

Adding Video to Your Website

When you are in a place where you are looking to get a lot of attention for your viewpoint or product, you know that you only have a few moments to grab the attention of the browsers who come to your site. When someone clicks on a link that sends them to your site, you will find that they need to see something that will catch their attention right away, and one of the best ways to do that is through the creative use of video!

There are a number of different ways that you can use videos on your site. The most straightforward way to add video to your site is have a few on the sidebar that can be played as a counterpoint to your text, but you will also find that you can have video that immediately opens and starts playing when your site is opened. For something even more attention-grabbing, you can create a video that will make it look like an image of you is walking across the screen and talking to the audience!

The first step in adding video to your site is of course to make the video. A digital camcorder is quite affordable, and you may find that you can even borrow one from a friend. Some library programs will loan them out, though you may find that at the end of the day, particularly if you want to make video a big part of what your site is about that you will buy your own. You can tape yourself talking to the customer and in this way, you will find that you can really make a connection with them. This is a good way for them to start associating your face with your product or service.

Once you have the raw video to work with, you will need a program that will let you edit the video down into a finished format. The most basic way to do this to check your computer for a program that already exists there. For instance, on Windows, you will find that Windows Movie Maker comes with many versions of it. If you are after something very involved, you will find that you many need to purchase a good editing program, and this can cost you anywhere in a wide range of prices. Before you get a program, think about what you want to do, what you need and what features you can do without!

When the video is put together, you will find that the easiest way to get it on your webpage is to look for a program that will create the code to embed it on your webpage. Once again, there are many products that will do this, so figure out what features you cannot do without and look for a program that will help you achieve the look that you are after.

Alternatively you can upload your video to YouTube and then use the embed code which they provide. This way you publish your video on your own site as well as reaching a large audience via YouTube.

Adding video to your website is something that can go a long way towards getting you the attention that you need, so make sure that you think about what your options are and what choices you have to make.

November 6, 2008 Posted by | Video Marketing | , | Leave a comment