Andy Green's Blog

A web-workers world…

The Incoming Link

In a previous post I discussed the backlink, which is where you have a link to a popular and relevant site on your site. Equally important when it comes to establishing search engine ranking and increasing traffic is the incoming link. This is the link that is found on someone else’s website sending people to your site.

Let’s say that you have a blog, and a link to your blog or a specific post on your blog shows up on a dozen or so other blogs you have a dozen or so one way incoming links. Obviously you stand to benefit from the number of people that read that other site now coming to your site. I should point out that there is another benefit here, because you are not just going to get general run of the mill traffic. The people that read the other blog, are clicking on the link to come to your site because they are interested in what you have to say… based on the content of the other blog. In other words, this is targeted traffic.

So how do you get the incoming links? Marketing is the key here and I am not talking about running ads for your site somewhere. You need to take the time to establish yourself as an “expert” in your niche. You need to get your name or your website out there in the Internet world. So what does this mean?

This means that you are going to have to work. You need to take the time to do social networking. Get on Facebook, Twitter, MySpace and other niche related social sites and become an active member. An active member on these sites is not someone that gets on there and talks about their site and tries to sell something. You want to get into the community, help people solve issues they are having, prove that you know what you are talking about and then offer a link to your site.

You should also take the time to write quality articles about topics related to what your site is about and distribute them. There are numerous article submission sites that will take the article and send it out to a variety of places. This gets your name and your site out there, along with great information that is going to make people go “I really need to read more of what this dude has to say.”

Now there are also link exchange sites. If you are desperate and really don’t have the time or the money to hire someone to do the grunt work for you… use a link exchange. My only issue with these sites is that you don’t really know where your link is going. Do you really want to have a link to your website about Preventing Child Abuse on a site talking about pornography? Not if you are looking at improving your ranking and capturing targeted traffic.

I think that you can see getting incoming links takes more work than having backlinks on your site. But I promise you that it is worth the work. I am going to assume that you have a website because you want to make money, or you feel as though you have something beneficial to offer to people. Then it only makes sense that you would want to take the time to get incoming links from sites that are going to help you.

September 17, 2009 Posted by | Link Building | , , , | Leave a comment

The Beauty of the Backlink

One of the most effective ways you can increase your search engine ranking on Google and Yahoo is through backlinking. I am not saying that you should throw all of your keyword research out the window. You still need to know what people are looking for. The key is though to be on one of the first few pages that pop up when they do the search for the keywords… and that happens when you use backlinks.

See the search engines have gotten smarter over the years. They realize that people who wanted to jump the rankings with their site would simply place keywords on their site in so many places, so that when someone typed in “making money on the internet” their site would pop up… even if the site had nothing to do with making money on the Internet. I know that you have been caught by one of those sites, you are taking the time to do research, you think you have found a great site that is going to help you, the keywords show up in the description, you click on the site… and once you get there you find the site has nothing to do with what you are looking for. But it had the right percentage of keywords to get better ranking.

So you have a legitimate website, where you have information that people can use. You have done the research and you know the keywords to use… but you are still not climbing the rankings. That is because part of your marketing needs to be spent on getting backlinks. In order to get backlinks, you need to understand what I mean by a backlink.

Simply put a backlink is a link that is on one website, which when people click on that link they are then taken to another website. You have seen a backlink, they are on many websites. I have them here on my site under the Proxy Lists. Some people put them into the content of the article and they are also known as hyperlinks. They are normally underlined and or highlighted blue. If you click on it you go to another site, if you roll over it you can see the web address.

The key is to make sure that you are backlinking to reputable sites that are also popular. So if your site deals with fly fishing and you decide to backlink to a popular and high ranked site that deals with rock collecting the link is not going to help you… and chances are greater than not that the rock collecting site isn’t going to link to you because fly fishing has nothing to do with rock collecting. You need to find sites that are in your niche.

Once you have a backlink, Google tags it. Google will record the phrase that is used in the link, they save it and as they gather information about your site and your backlinks Google then establishes what ranking you will get. This may lead you into thinking that you should have hundreds of backlinks then. Unfortunately Google frowns on that, what you need is quality backlinks. “Search engines work under an assumption that not all links hold an equal amount of weight.” This means that if you and your buddies have websites, all of which are not ranked… but you all decide to help each other out and backlink to one another… Google is not impressed. You need to have a link or two from sites that are well known and popular if you really want to improve your ranking.

September 10, 2009 Posted by | Link Building | , , | 1 Comment