Andy Green's Blog

A web-workers world…

Effective Banner Advertising

While many would agree that banner advertising is a marketing weapon that should be in everyone’s arsenal… few understand how to use banner advertising effectively. If you are new to marketing on the Internet and are unsure of what it meant by “banners” please read on.

First, a banner is nothing more than an Internet term for a graphic image that announces/shows the name of a website. Often it will include a brief description of that site as well. Many companies and entrepreneurs use banners as the foundation of their marketing campaign because of the exposure the banner provides. If you spend any time surfing the Internet you have seen banner advertising at its best and its worse. The goal here is for you to learn how to make your banner campaign an effective and successful campaign.

Change is Good

The very first thing you need to understand is that change is good. Actually change is a mandatory factor in success. While McDonald’s can survive with the golden arches and still experience an increase in sales each and every month, if you want to see dramatic increases in traffic you need to change your banner frequently. The more exposure your banner has, the more people are going to be used to seeing your banner and the lower the click through rate is going to be.

It is a good idea to have a stock of atleast 3 different banners, 6 banners is ideal. That way you can change the banner advertisement based on how many impressions they get.

Improve What You Have

There is a second advantage to having multiple banners, testing. You can test the different banners to see which ones are giving you the best click through rate. Once you know those statistics you will be able to improve your banners, which is the second component to effective banner advertising.

Each banner that you have should have a “call to action” link. This simply means that you want the banner to say something like “click here.” You also need to keep in mind load time. You should also make sure that your banner loads quickly as this will help increase its visibility and the likelihood of it being seen and clicked on, so make sure that your banner is in small bytes.

Don’t forget to change the headline in your banner and make sure that it is a headline that is grabbing people’s attention. You want something that is going to jump off the screen, grab your reader, shake them and make them want to click on your banner. Along with the headline, consider the colors you are using. While you want the banner to jump off the screen at them, you don’t want to blind the reader with neon bright colors, or a color scheme that turns people off. Believe it or not, blue is a very effective border color… and so is black.

Banner Exchanges

This is pretty simple, never put all of your eggs in one basket. Each banner exchange has its own network of sites that they work with. You may find that there are banner exchange sites that work better for your individual business than others.

These are only a few techniques that you should use to improve the effectiveness of your banner advertising campaign. Banners are, after all, the foundation of a successful marketing campaign if they are used correctly.


August 26, 2009 Posted by | Banner Advertising | , , , | Leave a comment

Where to Get Banners Designed

Choosing the right resource for having your banners designed is vital if you want to make sure that your banner advertisements suit your needs and are of the highest quality. There are a number of different resources that you can rely upon for the creation of banner graphics, including online banner design services, websites dedicated to hiring freelance graphic designers, and forums and other websites where services from graphic designers can be contracted. Each of these options has its own unique set of benefits and drawbacks, so when it comes to having your banners designed, it may be beneficial to weigh your options before you decide who you will turn to in order to have your banner graphics designed.

Online Banner Services –

Online banner services are companies that offer banner creation either as their primary service, or one of a number of services for website owners and advertisers. By working with a company, you have the benefit of working with a company with a proven track record, though in many cases the costs associated with banner creation companies are higher than if you were to work with an independent contractor or freelancer. If you can handle a slightly higher fee for having a banner professionally designed, online banner services are a good option that is well worth considering. Some of the online banner services that you may want to consider include:

20 Dollar Banners
Right Banners

Freelance Hiring Websites –

There are a number of freelance hiring websites floating around online that allow service providers and service buyers to come together and essentially barter for projects that need to be completed. Most of these freelance hiring websites allow you to post a project for free, but they take a small project fee out once you choose a provider for the job. When you post a project, you are allowed to create specific guidelines for what you are looking for, and in response the service providers or freelancers who are members of the site can post “bids” that tell you how quickly they can deliver the finished product, how much money they expect to earn for the project, and any other pertinent details that will help you choose the best provider for the job.

This is a beneficial way to find service providers because it opens you up to a wide variety of options, but a one on one experience with a freelancer is not always as professional as an experience with a company like those mentioned above. Still, there are a number of freelance hiring websites to consider, and one of the benefits to these sites is that you are not required to make payment in most circumstances until the final product has been received and approved. Some of the most notable freelance hiring websites include:

Get a Freelancer
Rent a Coder
Script Lance

Other Forums and Websites –

Along similar lines to the freelance hiring websites, another option available to you is to hire a freelance designer or independent contractor from forums like Site Point and Digital Point. These forums are designed specifically to cater to website designers, website owners, advertisers and marketers, and freelancers looking for work in a variety of fields. Most of these forums have special sections dedicated to buying, selling and trading services, so it will be easy to find a good selection of designers who are looking for work in the same vein as what you are looking for.

You can usually strike up a conversation through a forum topic or a private message, and most service providers do not require payment until the project has been completed. This is an excellent way to find a provider in a more conversational setting, and usually works out well for all parties involved. The two most notable forums where you can buy and sell services like this are:

Site Point
Digital Point

Obviously there are a number of different choices and options available at your disposal when it comes to choosing the right designer for your banners. If you are looking for the best banners for your banner advertising campaign, then it will definitely be fruitful for you to shop around and weigh your options before you make a decision. Make sure to pay attention to the provider’s policies regarding when payment is due, and whether or not you can request revisions, as these are two vital points that play a role in how you work with a banner designer.

December 24, 2008 Posted by | Banner Advertising | , | Leave a comment

Are Banner Exchanges Worthwhile?

When you are taking a stab at promoting your own services or products, you will find that there are a number of different options available to you. One type of advertising that will leap out at you fairly quickly are banner exchanges. In banner exchanges, you will find that an ad for your site is posted on someone else’s site, while you post their ads. The ad, when clicked, leads back to your site. There are definitely advantages to this kind of advertising as long as you keep a few things in mind.

In the first place, you need to think about what kind of advertising network you get involved in. Take some time and check out the networks that are offering you a membership. What sort of sites do they represent and do you think that the people that they are targeting would be interested in your goods or services? For instance, if you are someone who is looking to sell t-shirts, it wouldn’t do you very much good to get into an exchange that was largely targeted towards people looking for pet food!

Another thing that you will want to look into when you are thinking about doing a banner exchange is that you should think about what kind of exchange rate you are looking for. For instance, in many of the networks, you will get your ads on a one for one basis, where for every ad you put up from the network, your ad will appear on a network site. Other networks have a two for one ratio, where you have to put up two ads before your own ad appears. Think about how you want to set up your site and what ads you’d be happy to host. Remember that you should think about how you want your own site to look and what you can do to ensure that you are getting the attention that you need.

Banner exchanges can be instrumental towards getting traffic to your site. If the network is well targeted, you will get people coming to your site from the other sites, and they will be interested in what you have to say. You will also find that this will let you work on your link building. Because you aren’t going to be trading links, you will find that this will be quite valuable; Google tends to dismiss links that simply reciprocate one another.

When you are looking into banner exchanges, you will find that they can be quite valuable to your site, but only if you go into it with open eyes. Make sure that you get a network that represents your best interests and that will put your ads in a place where they will be seen by people with relevant interests. Take some time and do your homework. Some networks will definitely suit you better than others, and often, you are the only one who can make a good call on which one will be best for you.

December 5, 2008 Posted by | Banner Advertising | , , | Leave a comment

Back to Basics Banner Advertising

When you are looking to make sure that interested people are finding your website, you will find that banner advertising is a method of getting their attention that you need to think about. Banner advertising is essentially the use of a visual ad on someone’s site that will provide a link back to yours, and you will find that this can be a great way to allow people to find your work through a related site. Before you get started with banner ads, though there are a few basics that you should keep in mind.

In the first place, take some time to carefully design your banner ads. If you are feeling uncertain, and if you have the money, get someone with some experience to put them together for you. Good design and an attractive look are quite important. You will want to make sure that your site has a place for people to download some banner ads and to put them up on their own site should they want to give you some free advertising!

For the most part, you will find that your banner ads will be posted through networks of similar websites. There are plenty of networks out there that you can join where you will be asked to provide some advertising space on your website in exchange for having your banner up on someone else’s site. This type of exchange, when the network is focused on targeting and making sure that only relevant sits join, can be instrumental in making sure that you get your site marketed correctly.

You will find that you should start by doing your research. What networks are going to be focusing on the right clients for your site? Some networks are extremely tightly focused, but small, while others are very large, but cover sites that only have a very small amount of things in common. Think about who you believe your market is, and make sure that the sites where your ad will appear will be places that they frequent.

When you are thinking about banner advertising, also keep an eye on what is going up on your site. In some exchanges, you need to put two ads in exchange for having one of your ads put up somewhere. Make sure that you integrate the ads on your site harmoniously, and make sure that you think about what you can do to ensure that the ads you put up are things that your audience wants to see.

Banner advertising can be quite profitable for you in the long run, so take some time and make sure that you are going to get your money’s worth out of it!

December 4, 2008 Posted by | Banner Advertising | , , | Leave a comment

Find the Best Banner Advertising Rates

If you’re considering an online advertising campaign for your business, you’ll obviously want to find the best banner advertising rates.

It’s important your campaign is having the most effect for your money, so keep in mind that banner advertising is not always about the cheapest cost, but the most effective for your money.

Let’s look at some things you should consider when searching for the best banner advertising rates.

1. Target Audience

When creating your marketing campaign you should consider who will be viewing your banner advertisement. If your business is selling digital cameras, you really don’t need your banner blasted on sites where visitors are searching for garden tools.

The company you choose for your banner advertising needs must be able to demonstrate that they’ll be showing your banner to a relevant audience.

2. Banner Types

Be sure you have control over how your banner looks and what your ad says. Many ad companies may try to take control over your campaign and dictate how your concept should look. They do know what works and what doesn’t but you don’t have to agree if you don’t want to. Stay firm and maintain control over your own advertising campaign. You know how you want visitors to view your company.

3. Design Your Ad

Bright flashing ads no longer make people click. In fact, they tend to annoy many visitors. Make your banner appealing and inviting. Your ad should make people want to know more about what you’re offering.

If your ad looks great but offers no real reason for people to click over to see what you’re offering then there’s almost no point. It’s up to you what you offer your customers, but be sure your ad is enticing.

4. Display

Will your ads be shown as part of a banner rotation or included in an RSS feed? Will they be shown with audio included for effect or just a simple animated GIF banner?

The total banner display should be professional and enticing to a potential customer.

5. Tracking Systems

To get the most out of your banner advertising campaign you’ll want a company that offers a way to check your statistics. Your click through rate and your sales conversion rates are important tracking items.

While your banner ad campaign is running, you’ll also want access to analytical data about your visitors. For example, your banner might be displayed on 10 different websites. You will need to know which sites are effective and why they’re working when others aren’t.

6. Placement

Will you be able to choose the placement of your banner on the sites you’ll be advertising on? Placement of a banner can make a huge difference as to how a visitor will see it and respond.

Obviously putting your banner on the bottom of a web page won’t be seen as prominently as a banner near the top or among the text.

7. Pricing

Even though you’re searching for the best banner advertising rates, the pricing is not as important as the effect of the whole campaign management. After all, if you opt for the cheapest possible option but don’t attract any visitors at all, you’re throwing money down the drain.

The best banner advertising rates come from the company offering the most value for your money.

December 3, 2008 Posted by | Banner Advertising | , , , | Leave a comment

Top 5 Banner Advertising Tips

When looking for a great way to advertise you business online a banner ad might be precisely what you are looking for. Banner marketing campaigns have such a wide reaching consumer base that they can really give your business a jump-start. However, the key to a great banner ad is how well the marketing plan has been designed behind it. You will want to make sure that your companies advertising plan is unique, attention grabbing, and is prominently placed on the web.

So you know that you want your banner ad campaign to be successful, but what can you do to ensure its success? There are five easy tips that will help you make sure that your banner ad is the best and most eye catching that it can be. By following these, you will be setting yourself up for marketing success!

Add Animation

When creating your banner ad by adding in a bit of animation you can actually catch the consumer’s eye more easily. It has been shown that banner ads usually gain a higher click through rate. This proves that more people are seeing your advertisement and that it is sparking their interest. Animation is great, but you will need to take care to not integrate animation that is too complicated. You will want to be sure to keep your animation limited to a 5-7 second loop. If you incorporate more than that, you may actually irritate your consumers, which is definitely not what you want.

Encourage Interaction

Customers who see your banner ad is a good thing, but customers who click on your ad is even better. If you can build in a button that they can click on to order your product or request more information you can significantly increase your ad’s effectiveness.

Make Your Ad Eye Catching

There is a lot happening on the web so making your ad stand out is vital to its success. One of the easiest ways to do this is with the colors that you choose. By selecting bright eye catching colors you will increase the likelihood that your ad will attract the consumers attention.

People Love Free Stuff

People love getting something for nothing so that is a great way to spark their interest in your product. By offering a gift or a gift with purchase then you will be able to entice people to click on your banner.

Keep it Simple

Your banner ad does not have to be complicated. In fact, simplicity is key. By creating an easy to read banner ad the consumer has an easier time navigating it, and therefore is more likely to click on it.

Advertising is a huge factor to your businesses success or failure. By using Internet banner ads you will be able to reach a wider variety of future customers. With these basic tips, you can be sure that your Internet banner ad will be a success that will help you increase your client base significantly.

November 30, 2008 Posted by | Banner Advertising | , | Leave a comment

Does Banner Advertising Work?

Banner advertising can work if used properly. By creating the right kind of design for the banner ads and tracking the results to optimize performance, a banner can bring in a lot of business. There are some common mistakes that can happen with this type of Internet marketing though which may decrease the effectiveness of the ad.

One of the first steps in getting the banner advertisement to work to its potential is to design it correctly. To be able to make an effective design, a little research as to what is working and what is popular should be done. Check out the big sites to see what is currently out there. Look at some of the conversion rates that are associated with their banners.

Many people do not click on the loud flashy banners like they used to. Keeping with a simpler design that is reflective of the environment that the banner is going to be in will help to make them more “click friendly.” Some of the performance from banner ads depend on the shape as well. Internet marketers are sticking with advertisements that are portrait in size to get optimum viewing.

Another important aspect of making banner advertisement work is by watching the results of the placement. Instead of paying for the advertisement to be shown every hour of the day, check to see if there are certain hours that are bringing in more clicks. It will be more cost effective to run the advertisement only during the hours that are more productive.

Also, if you are considering developing a couple different ads, be sure to analyze which one performs better. This is helpful when considering improving the design of newer advertisements. Anything that can help give a good idea of how many customers are actually responding to the banners will increase their overall performance.

It is important to consider the content of the banner advertisement. The look of the banner may draw a potential customer’s eye, but what it says is going to ultimately determine whether they are going to click on it. A good rule of thumb is to find a way to make the reader of the banner want more. Tell them why they should go to your site. Telling them they will get something of value free is a great way to increase the performance of the banner. Whether you decide to provide some information such as a free ebook or other type of marketing plan, stating that in the banner can help to get people’s attention.

Always consider the placement of the ad as well. If the banner is not placed to catch the intended audience, then the banner will not be able to work as effectively. Put yourself in your customers’ shoes. What do they search for? What sites do they frequent? A little research as to the best way to reach your potential customers will go a long way.

To review, the three basics of making banner advertising work include creating the right design, watching the performance of the banner ad, making sure to add customer specific information to it, and getting the correct placement. By following these basic steps, an Internet marketer will be sure that their banner advertisements will work very well.

November 7, 2008 Posted by | Banner Advertising | , | Leave a comment