Andy Green's Blog

A web-workers world…

Top Benefits of Video Marketing

The human factor is the only feature on which enterprises, whether on or offline, stand or fall. Entrepreneurs offer goods or services on sale to prospective clients, all of whom are humans. The quantity of money being transacted depends on the buyers’ perception of the goods and services; better perception means more money.

For an enterprise to succeed, you as entrepreneur will have to present or place it in viewing range of persons who are keen and ready to buy your goods or services. This sentence is very significant. Your sales pitch must be made in front of the eyes of those who want to buy such goods.

How does it work? Well, there are folks who are looking for things you’re offering to meet their various needs. If he sees your offer and likes it, it’s quite likely he’ll pay you money and become your “customer”. If this happens, it means you’ve successfully “marketed” your products.

There are several ways you can do good marketing. It depends on what your product is. For example, if it’s an automobile, you could offer test drives to hot prospects. Equivalent, your marketing could hinge upon offering the latter trial use on a restricted basis. That would convince him it’s just what he needs and wants.

Here the Internet poses a serious problem because no way can prospects physically see or handle the object. This is where video marketing comes in, offering an excellent method for you to present your products visually before feature-hungry eyeballs.

Mind you, there are some technical issues you must address, using broader bandwidths being one. Only then can you seamlessly include web video features in your website. It’s almost certain web viewers will be thrilled handling this wonderful new medium that brings products they can see, albeit virtually, and get the feel of. That you can do so efficiently and quickly enhances your marketing advantage tremendously to gain the shorter interest span of netizens. They’re not like folks relaxing in armchairs browsing through magazines in leisurely fashion!

Research informs us the typical netizen spends a maximum of only 8 seconds before abandoning a site and moving on to another one. Netizens are impatient people who’re looking for quick, user-friendly search solutions. No long haul answer search scrolling for them! Scrolling to reach texts are particularly unfriendly.

Increasingly, people are finding what they’re looking for at online video portals. One huge contemporary success story is YouTube.com (now owned by Google). These days, with subscribers opting for high bandwidth, it’s simple for them to save video marketing data on their hard disks rather than old-fashioned text based advertising messages. The former is easy and gives more pleasure. The conclusion is clear, viz. the popularity of online video portals is definitely on the rise.

The success of video marketing is owing to the inherent persuasive trustworthiness of products the viewer can see for himself. It creates an exciting bond between buyer and seller. You can be a winner with online video marketing!

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February 12, 2009 - Posted by | Video Marketing | , ,

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