Andy Green's Blog

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YouTube Video Marketing Tips

Marketing through YouTube is a popular and advantageous way to sell products and services or to attract new visitors to your website. However, it is absolutely vital that you understand what it takes to create an effective YouTube video marketing endeavor, because there is much more to the process than simply posting a video about your product and hoping for the best. Here are some of the best YouTube video marketing tips and a little bit about what they can do for your marketing endeavor online.

1 – In order for your YouTube marketing campaign to be effective, you need to have strong content that people are going to want to watch. All of your other efforts will be useless if you cannot create interesting, exciting or otherwise relevant content. If your YouTube video does not attract attention, then no one will have any reason to trace it back to your website, business, product or service. The first tip for an effective YouTube marketing strategy is to know what kinds of videos are actually garnering the attention.

2 – In addition to relevancy, you need to make sure that your YouTube video is also brief. The size of the files that are capable of being uploaded through YouTube is limited, so you are going to want to keep your video relatively short. In other words, try to keep your video at around 5 minutes or shorter. Most viewers will not be patient enough to watch a video that is longer than this anyway. If you do have a video that is running longer than five minutes, don’t be afraid to break it up into smaller portions, posting each one separately for a more spread out YouTube marketing campaign.

3 – Use humor when you market through YouTube. Humor is, hands down, one of the best ways that you can attract an audience to your videos. Some of the most successful channels and videos on YouTube have accomplished their online fame through humor. Use laughter when getting your message across. Don’t force this humor, but rather relax and be yourself and the humor will find its way out if you allow it to.

4 – Mark your content for the best results. All of the content that you create should have your name or logo as well as a URL for the website that you are attempting to market. This way, if your video is shared or posted anyplace else, you will still attract traffic from it. There are numerous software options out there that make customizing your videos a breeze.

These four YouTube video marketing tips will jump start your marketing endeavor on YouTube, making it easier than ever for you to advertise yourself, your website, your product or your service through one of the most popular social media sites on the Internet.

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January 8, 2009 - Posted by | Video Marketing | , , , ,

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