Andy Green's Blog

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Reap Rewards From Podcasting

Podcasting has recently become one of the most popular trends in media, especially when it comes to social media efforts online. Podcasting has become an excellent alternative tool for marketing and communication among online marketers who are looking for new ways to reach out to their target audiences. This is a trend that is picking up quickly, providing marketers and other webmasters with an excellent source of direct communication with target audiences, because it gives listeners a chance to receive your audio broadcasts quickly, easily and automatically without necessarily having to access your website for the audio content that they seek.

There are a surprising number of benefits that are associated with Podcasting. If you utilize Podcasting as an effective tool for marketing and communication, then these benefits can be yours to take advantage of.

1 – Podcasting will increase the visibility of your website. Your target audience is going to be able to locate your site more easily if you take the time to list your Podcast at Podcast directories online. This will in turn increase the visibility for your entire website tremendously. Search engines will also be able to find your website more easily, as well as your Podcasts, for even more increased visibility.

2 – Podcasting will provide for an effective method of communication in your business. One of the most important benefits that is gleaned from Podcasting is the fact that it creates a completely new tool for communication when it comes to your online business. People are going to come to know about your website by way of your Podcasting efforts. What you have written and what you have offered on your website will contribute significantly to building your credibility, which is important if you want your website visitors to believe in you as an authority on your niche.

3 – Podcasting provides for an increase in memory retention. It provides one of the best possible results for memory retention of at least 75 percent for the average visitor. What this infers is that audio messages are a great deal more memorable than simple text. Memory retention is one of the greatest benefits that you can reap by Podcasting online.

4 – Podcasting gives opportunity to provide offers with value added. Podcasting allows you to provide value added offers to your visitors in audio format. This will help to retain the interest of your customers and readers because it will give them something to be delighted over. They can return to your site every week to see what your Podcast has to offer, which will benefit your website significantly.

5 – Podcasting provides for an increase in traffic. If your Podcasting effort offers excellent content, then these Podcasts will drive new traffic to your website. Your content should be interesting, informative, and valuable to your listeners. This will create a positive impact on your sales as well as your bottom line. Through Podcasting and the increased communication that it offers, you can benefit immensely from increased traffic and sales.

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January 8, 2009 - Posted by | Podcasting | , , , , ,

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