Andy Green's Blog

A web-workers world…

Podcasting and Search Engine Ranking

Nobody can argue that simply great and well produced podcasts will always be preferred than reading well written articles because podcasts have more depth, added entertainment, and easier understanding of information. Podcasts are great on the go as they are continuing to expand towards mobile phones and other portable devices. It is safe to say that podcasting is where the future is heading, but many people still rely on articles and text for their website. It is definitely a topic to think about, but the answer to this lies on the search engine rankings.

There is one big limitation of podcasts and that’s the fact that search engines cannot index the content being played in audio because search engines can only read text. You can conveniently replace a long boring article with a fantastic podcast that everyone can go crazy over, but the search engines will slide by it and that can prevent your rank from increasing or even harming it directly.

It is important to remember how search engines work. People type in keywords to what they are looking for and then the search engine lists what sites have that text within their page content. By neglecting to put some searchable text on the pages and relying solely on podcasts, you are literally blacklisting your site from being viewed by search engines and people who may be looking for something that you offer.

An easy remedy to this problem is by partnering your podcast links with keyword headers and supplying short descriptions to each. This is what most of the podcasters do and it serves as a balanced way in staying under search engine radar and at the same time keeping your site content clean and easy to understand.

If you still don’t get the desired ranking, you can greatly improve it by having each of your podcasts transcribed. This can be a pretty daunting task especially if you have plenty of archived podcasts that span huge lengths, but the effort can be quite rewarding as it results to a fully written article that search engines can really crawl on. It also provides greater accessibility to people who do not have the software needed to run podcasts and wish to see a text version of the message. If transcribing is too much work, you can always hire some companies to do it for a fee. Just imagine what will happen to your search engine rankings when you have all of your podcasts transcribed.

Search engine rankings should never be overlooked because there are millions of web surfers searching for information online and that information can be something that can be found on your podcasts. It doesn’t matter if it is transcribed or summarized as long as there is some text and main keywords on the pages that need focus. This won’t just prevent your search engine ranking from being harmed, but it will also attract new and unexpected visitors to your site and add more listeners to your podcast channels.

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December 27, 2008 - Posted by | Podcasting | , ,

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