Andy Green's Blog

A web-workers world…

Back to Basics Banner Advertising

When you are looking to make sure that interested people are finding your website, you will find that banner advertising is a method of getting their attention that you need to think about. Banner advertising is essentially the use of a visual ad on someone’s site that will provide a link back to yours, and you will find that this can be a great way to allow people to find your work through a related site. Before you get started with banner ads, though there are a few basics that you should keep in mind.

In the first place, take some time to carefully design your banner ads. If you are feeling uncertain, and if you have the money, get someone with some experience to put them together for you. Good design and an attractive look are quite important. You will want to make sure that your site has a place for people to download some banner ads and to put them up on their own site should they want to give you some free advertising!

For the most part, you will find that your banner ads will be posted through networks of similar websites. There are plenty of networks out there that you can join where you will be asked to provide some advertising space on your website in exchange for having your banner up on someone else’s site. This type of exchange, when the network is focused on targeting and making sure that only relevant sits join, can be instrumental in making sure that you get your site marketed correctly.

You will find that you should start by doing your research. What networks are going to be focusing on the right clients for your site? Some networks are extremely tightly focused, but small, while others are very large, but cover sites that only have a very small amount of things in common. Think about who you believe your market is, and make sure that the sites where your ad will appear will be places that they frequent.

When you are thinking about banner advertising, also keep an eye on what is going up on your site. In some exchanges, you need to put two ads in exchange for having one of your ads put up somewhere. Make sure that you integrate the ads on your site harmoniously, and make sure that you think about what you can do to ensure that the ads you put up are things that your audience wants to see.

Banner advertising can be quite profitable for you in the long run, so take some time and make sure that you are going to get your money’s worth out of it!

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December 4, 2008 - Posted by | Banner Advertising | , ,

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