Andy Green's Blog

A web-workers world…

Grow Your Business With Social Networking

Presently, the Internet is saturated with everyone trying to make money with their particular online business, and there is a lot of competition. Even the savviest of online business owners have to use every resource that is available to generate target leads to their websites.

There really is no shortage of methods and techniques that Internet businesses can use to market their services or products. A few of the methods that are effective and cheap to use are PPC advertising, article marketing, forum marketing, and social network marketing.

“What’s that?” you might ask, “Social network marketing?”

Social network marketing is very powerful stuff. Not enough Internet marketers use this method either. Loosely defined, this method of marketing has everything to do with Web 2.0, which encapsulates a lot of the newer forms of marketing.

Social sites and networks are communities of people, like “Facebook”, “Twitter” or MySpace”. These are very large communities that have communities within communities. These satellite communities within the larger one are made up of likeminded people who share the same interests or activities. There are many different social type groups that people can join and become a part of, within these expansive social networks.

The main point to pay attention to with concern to marketing is the traffic to these social sites is staggering! Millions of people visit these social sites every single day. Joining even one of these social sites and working it to generate traffic, could grow anyone’s online business immensely.

Social network marketing is free. Your only investment is your time, making friends and contacts. Another monumental consideration is all of the major search engines are in love with the social network sites. Because of this, search engines such as Google, will index these social sites several times a day. Depending on your content that you post within one of these social sites, links to your business site will help you gain broader exposure and possibly, a higher ranking in the search engines.

There is usually a downside to everything and the downside for marketers is a lot of these social sites do not like blatant marketing. When you think about this for a moment, it makes a lot of sense. No one really wants to live in an online community that is plastered with nothing but advertising links screaming at everyone to “buy me!”

If you join a social site, like “Facebook”, move right in and begin hitting people up to generate traffic for your business; it could get you banned. Also, you will not really generate any traffic from anyone. Subtlety will go very far, within the social networks. The real irony is that there are more than a few Internet marketers that use these social networks as their main platforms to generate traffic and sales.

Here are a few tips to market the social networks.

1. After joining a social site, immediately set up your complete profile. Personalize your profile as much as you can. Include a recent picture of yourself and don’t be afraid to share information in your bio. People who will resource you want to know about your likes and dislikes along with your interests, such as hobbies, etc. The more personalized your info, the more people will trust you.

2. Join as many of the different groups that will help your business grow. These social network sites have more groups than you can shake a stick at! Join some of these groups and become active within them. Leave helpful posts, videos, and links. Add members to your friend’s list. In time, you will grow within these communities.

3. Adding new useful content on a regular basis is a lot like growing a blog. People will begin to take notice of you. In time, you will become viral and this is a good thing. Keeping your profile and pages fresh and alive, sparks others to visit you and want to be on your active friend’s list.

4. Start your own group. Become that meaningful, social animal. Be that expert in the field your business is in. It is more than important for you to be that person that others come to, for information that surrounds what you market. This will be how you become “viral” and explode your business.

As an expert, you really are only marketing yourself. When others seek you out for information about what you do, then trust has been established. People love to buy from those they trust!

A few things to consider:

Be open and honest with everyone about who you are and what you do. Your whole thrust is to establish trust.

Don’t spam or get involved with any “flaming”. Spamming is blatant hype and will turn everyone off. Getting involved in a “flame” war is to personally attack someone’s character. Don’t even think about this. If anyone flames you, remember that “Silence is golden”. Don’t respond to flaming by flaming back at anyone.

Honestly, if you follow even half of this advice, you will grow your business using social networking. It’s a natural winner. Just be yourself and market your business, by marketing yourself in your social groups, etc.

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November 30, 2008 - Posted by | Social Networking | , , , ,

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