Andy Green's Blog

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Podcasting Explained

Whether you have been listening to podcasts for ages and you want to find out how it can apply to your own business or you are simply curious about this communication medium and what it is all about, you will find that there are many different types and styles of podcasting out there. At the most basic level, you will find that a podcast is a series of audio or video digital media files which can be downloaded from the internet onto a media player of some kind. It sounds quite simple, and it really is, but a closer look at podcasting will show you how it has become such a powerful promotional and informational tool.

Podcasting is the action by which you create a podcast, and a podcast is essentially the content that you are putting out there. You will find that a good podcast can be about any topic that can sustain the interest of a listener or watcher. While political podcasts and entertainment podcasts are extremely common, you will also find that there are plenty of podcasts out there about things that are as different as living in a specific area or country, religion, the experience of being a student in a certain area or of a certain topic, and much, much more. If you are interested in it and can offer a new spin on a topic, you will find that podcasting is a great way to get your viewpoint out to the people.

The sheer variety that is out there is something that has drawn people to podcasting, both as viewers and listeners and as content producers. Podcasting, although it takes a certain computer literacy to set up and to start recording, is fairly straightforward and the equipment that it takes to create a podcast is actually quite easy to find. More and more people are being drawn to this form of expression and many people who would have been lost in the crowd when it comes to more traditional media are finding that they have quite a powerful voice!

When you are looking at podcasting, you will find that there are several reasons why it has become so popular. You will find that your podcast can be easily syndicated. That means that for people who choose to follow it, your podcasts will be delivered to the media player of their choice, whether that is on their computer or on their portable media player. Most podcasts are fairly short, meaning that they can be enjoyed during a wait or between appointments or classes, and you will also find that they can be accessed anywhere that there is a computer with an Internet connection.

The best way to decide if podcasting is something for you is to simply start looking around and seeing what podcasts are being made and what you can learn from them. Listen to a variety and figure out what this medium can do for you; this might be the best way to get your information out into the world!


October 16, 2008 - Posted by | Podcasting | ,

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